Sr. Manager, Marketing Operations

Baylor Genetics is seeking a Senior Marketing Manager to lead marketing initiatives that align with the company's strategic goals. This role involves managing multiple projects, ensuring effective stakeholder communication, and delivering integrated campaigns across various channels.

Responsibilities:

• Lead end-to-end planning, execution, and delivery of marketing projects across digital, print, events, and integrated omnichannel efforts
• Define and manage project scope, deliverables, and milestones using phased and stage-gated workflows
• Create and manage detailed project timelines, ensuring all stakeholders are updated regularly
• Manage integrated campaigns across paid, earned, and owned channels to meet brand awareness and engagement objectives
• Oversee SEO audits, enhancements, website content launches, and marketing automation workflows
• Ensure campaign assets meet brand standards, regulatory requirements, and creative quality benchmarks
• Serve as a point of expertise for marketing platforms including Canva, Figma, WordPress CMS, and adtech stacks
• Implement best practices for collaborative asset creation, review, and approval. Create playbooks and toolkits to scale
• Leverage performance data to refine processes and improve speed to market
• Over-communicate progress, scope changes, and risks to ensure alignment with internal teams and leadership
• Coordinate with internal teams, agencies, and vendors to meet project deliverables
• Produce clear, timely updates and post-project summaries to capture lessons learned and share best practices

Requirements:

• Bachelor's degree in Management, Marketing, Business Administration, or related field
• 8+ years of proven experience managing marketing projects from inception to completion, ideally in healthcare, biotech, or life sciences
• Demonstrated success in delivering multiple concurrent projects using phased and stage-gated approaches
• Expertise in project management platforms such as JIRA, Smartsheet, or Microsoft Lists
• Know how of advancing JIRA implementation with utilization and feasibility metrics
• Strong organizational and time management skills with the ability to prioritize and sequence work effectively
• Hands-on experience with marketing technology and creative tools, including Canva, Figma, WordPress CMS, LinkedIn Campaign Manager, Google Enterprise Suite, SEO platforms, and advertising technology stacks
• Experience in integrated marketing campaigns, SEO-driven website optimization, campaign launches, and analytics reporting
• Proven ability to maintain proactive, transparent communication with stakeholders at all stages of a project
• Project Management Professional (PMP), Agile, or Scrum certification
• Advanced degree or relevant certifications in Marketing, Business Administration, or Brand Management a plus