Growth Marketing Manager

insightsoftware is a global provider of reporting, analytics, and performance management solutions that transform the way finance and data teams operate. The Growth Marketing Manager will drive growth strategy and execution within the Data + Analytics business unit, focusing on optimizing customer acquisition, engagement, and expansion throughout the complete customer lifecycle.

Responsibilities:

• Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results
• Build integrated marketing campaigns across multiple channels (email, content, webinars, digital) that drive sales-qualified pipeline and revenue growth
• Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value
• Manage third-party activities (webinars, content syndication, vendor partnerships) for assigned products and coordinate with external and internal stakeholders to maximize ROI
• Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates
• Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact
• Continuously identify opportunities for campaign optimization and iterate based on data-driven insights
• Support and work closely with sales and customer success teams to ensure alignment, drive top-of-funnel awareness, and identify opportunities for optimization
• Collaborate with product marketing to ensure campaigns align with product positioning, messaging, and go-to-market strategies
• Partner with digital marketing teams to optimize lead flow, nurture programs, and conversion paths
• Contribute to daily conversations about how to best execute and measure webinars, emails, and other marketing campaigns
• Ensure all activities are completed on time and meet quality expectations, including webinars, email campaigns, nurture streams, and content development
• Manage daily administrative tasks to ensure marketing programs run smoothly
• Maintain campaign calendars, project timelines, and stakeholder communications

Requirements:

• Bachelor's degree, preferably in Marketing or Business
• 4-6 years of growth marketing, demand generation, or lifecycle marketing experience, preferably in B2B enterprise software
• Excellent writing, editing, presentation, and communication skills
• Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact
• Full-funnel marketing experience managing customer lifecycle from awareness through expansion
• Excellent project management skills and ability to lead multiple projects in their entirety
• Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable, Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation—ideally Pardot—experience is a significant plus
• Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives
• Ability to exhibit strong interpersonal skills and build relationships across the business at all levels
• Experience with AI-powered marketing tools and automation; architecting and deploying agentic marketers a significant advantage
• Experience marketing embedded analytics, business intelligence, data connectivity, or related enterprise data solutions
• Understanding of ISV ecosystems, regulated industries, and enterprise data governance requirements
• Experience working with global teams across multiple time zones
• Technical aptitude for understanding complex data and analytics products
• Experience with webinar programming and vendor partnership management