Product Marketing Manager

Avetta is a leading SaaS company that connects organizations with qualified suppliers and contractors, enhancing supply chain risk and compliance. The Product Marketing Manager for Supplier Solutions will focus on positioning and messaging for compliance management and workplace safety offerings, driving go-to-market success and supporting sales growth.

Responsibilities:

• Market & customer intelligence - become the expert on our supplier and contractor customer personas, their business value drivers, needs and pain points
• Messaging & positioning - develop thought leadership platforms and high-quality content to support marketing campaigns to drive customer retention and sales initiatives
• Product launch & GTM strategy - take a lead role in collaborating with Product, Sales, Customer Success, Advisory Services, and Marketing to develop winning value propositions, plan and execute effective new product introductions, product releases, and pricing updates
• Enable growth - Understand and support our sales channels and sales enablement team to develop programs, playbooks, and assets
• Performance tracking & reporting – Set goals and objectives, report on progress, and optimize strategy and tactics based on data to ensure performance to plan

Requirements:

• Bachelor's degree in Marketing or related field
• 7+ years of Product Marketing experience, and at least 2 years' experience in a market-facing role (e.g. relevant experience in target industry, working with customers and prospects, etc.)
• Proven ability to work effectively with Product, Sales, and Customer Success teams
• Experience using collaboration tools such as Teams, Figma, etc
• Experience using generative AI tools to enhance productivity and output
• Experience marketing Source to Pay, Supplier Sourcing, or Supplier Performance Management technology
• Experience targeting buyers of Supplier Management, Health, Safety and Environmental (HSE), Supply Chain Risk Management, or Third-Party Risk Management (TPRM)
• Knowledge of supply chain dynamics in Construction, Energy, Manufacturing, Oil & Gas, Utilities or other relevant sectors
• Excellent PowerPoint and writing skills
• Excellent verbal, active listening, and presentation skills
• Excellent interpersonal skills to interact with cross-functional teams, customers, and third parties
• Experience marketing platform-based SaaS solutions
• Energy, drive, an appetite to learn and collaborate, and willingness to work hard