Manager, Influencer Marketing, Contract Employee

The Ad Council is a nonprofit organization that mobilizes influential trusted messengers to support social impact campaigns. The Manager, Creators for Good will oversee influencer strategy and execution for multiple campaigns, managing all aspects from creator sourcing to campaign measurement and reporting.

Responsibilities:

• Develop comprehensive influencer marketing strategies for dedicated campaigns that will be informed by campaign messaging and target audience definition
• Independently oversee all aspects of influencer campaign execution including: creator sourcing, vetting, outreach, brief development, creative content development, campaign launch, and comprehensive measurement, analysis and reporting, and all campaign-related administrative tasks
• Build & foster relationships with cross-functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals
• Consult with existing and potential clients on influencer marketing opportunities
• Stay abreast of relevant current events, cultural moments, and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns
• Manage external influencer network vendors when applicable and oversee all aspects of the partnership, ensuring goals are met on time and within budget
• Leverage data and insights provided by the internal Insights and Analytics team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation
• Independently manage campaign budgets, internal accounting, and vendor invoicing, ensuring all activations are executed within budget and all vendors or creators are paid on-time

Requirements:

• 3+ years of social media, influencer marketing, or talent relations experience with experience managing internal and external clients
• Experience navigating highly matrixed organizations and building collaborative relationships internally and externally
• Creative and strategic thinker who proactively ideates and activates
• Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting
• Excellent project management skills, organizational skills, and attention to detail
• Excellent communication skills (verbal and written)
• Experience with social listening and measurement across platforms like Instagram, TikTok and YouTube