Sales Development Representative (SDR)

Beasley Media Group is a dynamic company seeking a Sales Development Representative (SDR) to generate qualified sales opportunities. The SDR will be responsible for outbound prospecting, lead qualification, and pipeline development to support the revenue team in establishing successful sales relationships.

Responsibilities:

• Research and identify target accounts and key decision-makers within ideal customer profiles
• Execute multi-channel outreach campaigns (email, phone, LinkedIn) to engage prospects
• Craft personalized messaging that resonates with prospect pain points and business needs
• Manage a high volume of daily outreach activities to hit activity and meeting targets
• Qualify inbound and outbound leads and route to appropriate sales team members
• Conduct discovery conversations to understand prospect needs and challenges
• Assess fit based on established qualification criteria (budget, authority, need, timeline)
• Schedule qualified meetings for Account Executives with decision-makers
• Maintain accurate and up-to-date information in CRM system
• Meet or exceed monthly quotas for qualified meetings and opportunities created
• Follow up persistently with prospects while maintaining professionalism
• Nurture relationships with prospects not ready to buy immediately
• Track all activities and outcomes in CRM for reporting and analysis
• Develop deep understanding of company products, value propositions, and competitive landscape
• Stay current on industry trends and prospect business challenges
• Participate in training sessions and team meetings
• Seek feedback and continuously refine approach and messaging
• Complete onboarding and training program
• Demonstrate consistent activity and engagement with prospects
• Schedule qualified meetings with decision-makers
• Show progression in skills development and product knowledge
• Maintain data quality and CRM hygiene standards
• Display coachability and willingness to implement feedback
• Meet or exceed assigned quotas and KPIs for qualified meetings and opportunities
• Maintain strong meeting acceptance and show rates
• Achieve healthy conversion rates from meeting to qualified opportunity
• Sustain activity levels aligned with best practices
• Demonstrate continuous improvement in messaging effectiveness and results

Requirements:

• 2+ years of experience in sales development, inside sales, or outbound sales
• Excellent written and verbal communication skills
• Strong work ethic with self-motivation and resilience
• Comfortable with high-volume outreach and rejection
• Coachable attitude with desire to learn and grow
• Basic proficiency with CRM systems and business software
• Bachelor's degree preferred but not required
• Previous experience in B2B sales or customer-facing roles
• Familiarity with industry
• Experience with sales engagement platforms
• Demonstrated success in competitive or goal-oriented environments