Key skills
SQLSaaSSalesforceLeadershipSales
About this role
VulnCheck is transforming vulnerability intelligence by helping security teams act faster and with more confidence. They are seeking a hands-on Senior Demand Generation Marketing Manager to lead growth marketing campaigns, directly influencing pipeline and revenue in a high-growth cybersecurity startup.
Responsibilities:
- Design and execute multi-channel demand gen campaigns (email, paid, content, webinars, events)
- Create campaign frameworks aligned to company ICP and verticals
- Launch and iterate nurture programs across the lead lifecycle in multiple segments
- Partner closely with Sales teams to define MQL/SQL criteria and follow-up processes
- Support target account and early ABM-style programs for enterprise prospects
- Enable sales with campaign context, messaging, and content
- Own paid channels (LinkedIn, Google, retargeting) with a test-and-learn mindset
- Build and optimize landing pages and conversion flows
- Manage budget and continuously improve CPL, conversion, and pipeline impact
- Set up dashboards and attribution in HubSpot/Marketo + Salesforce
- Track pipeline influenced/generated, conversion rates, and ROI
- Use data to inform messaging, targeting, and channel investment
- Partner with Product Marketing on positioning and launch campaigns
- Work with Content and Product to translate technical value into compelling offers
- Provide feedback loops from prospects and customers to product marketing and leadership
Requirements:
- Have 5+ years of B2B demand gen or growth marketing experience
- Have marketed technical products like cybersecurity, SaaS, dev tools, or infrastructure
- Have built campaigns using tools like HubSpot, Marketo, and Salesforce
- Comfortability robust marketing technology stack (Clay, Common Room, Fibbler, Tofu, Canva)
- Are highly data-driven and can tie campaigns directly to pipeline and revenue
- Thrive in scrappy, fast-moving startup & scaleup environments
- Experience with ABM tools (6sense, Demandbase, Terminus)
- Cybersecurity industry familiarity or experience marketing to technical buyers
- Event or field marketing experience
- Copywriting or technical content skills