Shopper Marketing Manager

First Quality is a family-owned company that has grown significantly over the past 35 years, producing high-quality personal care and household products. The Shopper Marketing Manager will oversee strategic customer marketing initiatives and drive profitable growth through effective marketing strategies for key customers.

Responsibilities:

• Analyze customer trends and develop a deep understanding of the customer’s shopper path to purchase in order to help in identifying the who, what, when and why behind the decisions they make, which aids in the development of key product and marketing strategies
• Partner with strategic customer to drive the value proposition through an omni-channel messaging strategy and targeted to key audiences, using market research, pricing, promotional, product marketing, traditional and digital advertising, and public relations
• Partner with sales leadership across all markets (US, International, Canada) to cultivate key customer relationships to evaluate sales strategies and results
• Identify potential threats, inside and outside our customer relationship, that could challenge our ability to meet stated growth goals or multi-year growth targets or impact long term agreements
• Responsible for analyzing customer trends in order to bring thought leadership to category business units, recommending improved strategies to expand market reach; primarily focus on product line extensions, product upgrades, packaging/program innovation
• Partners with key cross functional leaders (finance, operations, supply chain, product development, procurement) to assess and understand opportunities to develop customers specific strategies to maximize operational efficiency and profitability; then work with category BU’s to translate into key tactics/timelines/priorities to achieve short/mid/long term goals
• Collaborate with our Tissue division on specific customers synergies (if applicable) drive enterprise and customer goals; create presentation to highlight and evaluate results of those strategies
• Focusing on building and leveraging internal and external relationships founded on trust, integrity and partnership to facilitate new opportunities to support corporate goals

Requirements:

• Bachelor's degree in Marketing, Business or related discipline
• Minimum of 5 years of experience in customer marketing, shopper marketing, retailer marketing
• Able to travel approximately 30%
• Excellent communication skills – written and verbal
• Superior presentation and influencing skills
• Solid relationship building and collaboration skills – internally & externally
• MBA/advanced degree
• Experience working with major retailers in a customer facing role