Key skills
Performance marketingData analysisMulti-channel managementB2B SaaS experienceSalesforce proficiencyLegal tech experienceOwnership mindsetAISaaSSalesforceCRMA/B TestingCommunicationTime ManagementSales
About this role
Onit is redefining the future of legal operations through AI and is seeking a data-driven Growth & Performance Marketing Specialist. This role focuses on optimizing paid media programs, performance forecasting, and driving pipeline growth as part of a strategic partnership with Integrated Campaign Managers.
Responsibilities:
- Manage and optimize paid programs across LinkedIn, Google, syndication, retargeting, and emerging channels
- Use structured metadata and attribution frameworks to track performance across funnel stages
- Build and execute testing strategies across messaging, audiences, and creative to enable scalable learning
- Analyze performance regularly and provide clear recommendations on budget allocation and optimization
- Collaborate with Integrated Campaign Managers to align paid strategy with campaign goals and GTM motions
- Serve as a performance advisor, guiding teams on what’s working, what to adjust, and where to invest
- Partner with Content, Creative, Product Marketing, and Marketing Ops to ensure high-performing assets, clean tracking, and reliable reporting
- Build, launch, and manage campaigns including targeting, creative refreshes, and channel optimization
- Troubleshoot tracking, pixel, and UTM issues to ensure data integrity
- Support broader marketing initiatives during peak campaigns (webinars, events, nurture programs, landing pages, A/B testing)
- Step in where needed — demonstrating ownership and a team-first mindset to drive results
Requirements:
- 5+ years of performance or demand generation experience (B2B SaaS preferred)
- Proven success managing multi-channel paid programs with meaningful budgets
- Strong analytical skills with the ability to translate complex data into actionable recommendations
- Experience with structured metadata, naming conventions, and attribution models
- Excellent communication skills across executive, sales, marketing, and RevOps stakeholders
- Highly organized with strong pipeline discipline and time management skills
- Ownership mindset with the ability to thrive in a fast-paced, high-growth environment
- Experience in legal tech, AI-native products, or integrated GTM motions a plus
- Experience with Salesforce or similar CRM platforms; Salesloft or equivalent tools a plus