Global Customer Advocacy Manager

DigiCert is a global leader in intelligent trust, focused on securing digital interactions. The Senior Customer Advocacy Manager will build and scale a customer advocacy engine, manage global reference strategies, and develop customer proof assets to enhance DigiCert's position in the market.

Responsibilities:

• Own and Operate the Global Reference Program – Build, manage, and continuously optimize a centralized global customer reference program aligned to sales needs by industry, product, persona, and region. Personally oversee intake, matching, fulfillment, and tracking of reference requests while improving scalability over time
• Define and Execute Advocacy Strategy – Establish the program vision, tiering model, recruitment approach, and engagement framework — and directly execute key components including advocate outreach, onboarding, and lifecycle management
• Develop Customer Proof Assets – Own the end-to-end creation of customer case studies, testimonials, and related advocacy content. Lead interviews, draft content, manage internal and customer stakeholder reviews, secure approvals, and coordinate publication and amplification in partnership with marketing teams
• Drive Revenue Impact – Partner with RevOps and Sales leadership to measure and report on advocacy influence across pipeline, win rate, sales cycle velocity, and expansion opportunities. Build and maintain dashboards and executive-ready reporting that clearly demonstrate ROI
• Recruit and Develop Customer Advocates – Collaborate with Customer Success to identify promoters and high-value champions across regions, and actively lead outreach, recruitment, and ongoing relationship management to grow and sustain a healthy, reference-ready advocate pool
• Operationalize Customer Feedback – Ensure customer insights inform product and solution positioning and messaging, content assets, and campaigns
• Enable Sales and Cross-Functional Teams – Create clear processes, documentation, and training that empower Sales to request and leverage references effectively. Act as a trusted partner to Sales Enablement, Product Marketing, and Customer Success globally
• Manage Advocate Engagement – Execute customer engagement initiatives such as executive roundtables, advisory board coordination support and advocate recognition programs to maintain strong customer relationships worldwide
• Optimize Systems and Reporting – Maintain accurate data and reporting within Salesforce. Track advocate readiness, reference fatigue, fulfillment time, and coverage gaps to continuously improve global program performance
• Close Coverage Gaps – Conduct quarterly analysis to identify regional, industry, persona, and product gaps within the reference pool and proactively recruit advocates to meet evolving business needs

Requirements:

• 7+ years of experience in B2B marketing, customer marketing, advocacy, or related roles within an enterprise software or cybersecurity environment
• Experience and proficiency in managing executive-level relationships (VP/C-level) with customer and internal stakeholders
• Experience supporting complex, global enterprise sales cycles
• Demonstrated experience building and personally operating a customer reference or advocacy program
• Strong writing and storytelling skills, with experience developing customer case studies and executive-level narratives
• Experience managing cross-functional and customer approval processes
• Strong Salesforce fluency, including hands-on reporting, dashboards, and workflow management
• Proven ability to balance strategic thinking with detailed program execution
• Ability to influence senior stakeholders across Sales, Customer Success, and Marketing
• Strong analytical mindset with experience measuring pipeline and revenue impact
• Self-motivated drive to build process from the ground up and execute with limited support
• Proficiency with AI tools for content creation
• Experience with customer advocacy platforms such as Upland RO, Influitive, ReferenceEdge, or SlapFive
• Experience partnering closely with RevOps or Sales Operations
• Exposure to Customer Advisory Board or executive engagement programs
• Background in cybersecurity, enterprise SaaS, or digital trust