Senior Product Marketing Manager

Uniken Inc. is evolving Customer Identity Access Management with a focus on privacy-first digital identity solutions. They are seeking a Senior Product Marketing Manager to connect product, market, customer, and commercial teams, with responsibilities including positioning, go-to-market planning, and supporting broader marketing activities.

Responsibilities:

• Own positioning, messaging, and value propositions across Ditto’s platform, products, and capabilities
• Lead go-to-market planning for product launches, new features, solutions, and market opportunities
• Translate technical product detail into clear, compelling narratives for diverse buying groups
• Create sales enablement materials including pitch decks, one-pagers, battlecards, and solution stories
• Partner closely with Product, Sales, Customer Success, and leadership to align messaging with business priorities
• Support campaign development, website messaging, content creation, and broader demand generation activity
• Help shape Ditto’s presence across events, webinars, roundtables, and other external opportunities
• Bring customer, competitor, and market insight into messaging, go-to-market strategy, and product conversations

Requirements:

• Strong experience in product marketing within B2B SaaS, cybersecurity, digital identity, fraud, fintech, or a related category
• Proven ability to develop positioning, messaging, and go-to-market strategy for complex products
• Strong commercial awareness and a clear understanding of how marketing supports pipeline and revenue
• Excellent storytelling and communication skills, with the ability to make technical propositions simple, relevant, and persuasive
• Experience contributing to wider marketing activity such as campaigns, content, events, or webinars
• Comfortable working cross-functionally and operating at pace in a startup environment
• Hands-on, proactive, and confident moving between strategy and execution
• Experience in identity, authentication, fraud prevention, digital wallets, or trust infrastructure
• Experience marketing into regulated sectors such as financial services, healthcare, public sector, retail, or gaming
• Familiarity with privacy-first or security-sensitive technology categories
• Experience supporting field marketing, industry events, or executive visibility programmes