Product Marketing Manager - epocrates

athenahealth is a company focused on creating accessible, high-quality, and sustainable healthcare solutions. They are seeking a Product Marketing Manager for their epocrates division to lead the go-to-market strategy and product positioning for their offerings.

Responsibilities:

• Own end-to-end go-to-market strategy for all epocrates offerings, ensuring alignment with clinical and commercial audience needs
• Define positioning, differentiation, and value propositions across clinician and commercial audiences to drive adoption and engagement
• Develop and maintain messaging architecture and narratives that resonate with healthcare professionals and media buyers alike
• Lead product communications, including clinician- and client-facing releases, updates, and key announcements
• Create commercial sales frameworks and approved narratives, providing commercial guidance to support sales and agency partnerships throughout the sales and RFP lifecycle
• Partner cross-functionally with Product, Marketing, Sales, Ad Ops, and Strategy teams to ensure market and audience alignment across initiatives
• Lead clinician and client advisory groups, synthesizing insights to inform product strategy and marketing initiatives

Requirements:

• Bachelor's degree, preferably in Marketing, Business, or related field
• 5+ years of experience in product marketing, marketing strategy, or a related role
• Experience in B2B SaaS, healthcare technology, ad tech, media, or platforms serving professional audiences
• Demonstrated ability to translate complex product capabilities into clear, compelling market narratives
• Strong understanding of go-to-market strategy, positioning, and launch execution
• Comfort working across clinical, technical, and commercial stakeholders
• Excellent written and verbal communication skills
• Experience with healthcare providers, clinical workflows, or medical education
• Exposure to advertising products, media buying concepts, or sponsorship models
• Experience running advisory councils or customer research programs
• Familiarity with pricing, packaging, or monetization strategy