Head of GTM Narrative

Anthropic is a public benefit corporation focused on creating reliable and beneficial AI systems. They are seeking a Head of GTM Narrative to define and communicate the company's mission and the transformative potential of AI to business leaders, shaping the narrative that drives their go-to-market strategy.

Responsibilities:

• Define the overarching narrative framework for Anthropic’s go-to-market efforts—the core themes, arguments, and proof points that shape how we engage with the market
• Develop high-impact written content that advances Anthropic’s commercial story, including thought leadership, market perspectives, strategic briefs, and customer-facing communications
• Collaborate with customers to develop and tell their AI transformation stories in ways that are authentic, compelling, and demonstrate real-world impact
• Partner closely with sales, solutions, and customer teams to understand what resonates with buyers and feed those insights back into narrative strategy
• Collaborate with product and research teams to translate technical capabilities and safety features into business-relevant stories that articulate real-world value
• Shape the editorial direction of key market moments—launches, industry events, major announcements, and partnership milestones—ensuring Anthropic’s voice is distinctive, substantive, and credible
• Work cross-functionally with communications, brand, and content teams to ensure narrative consistency across channels and audiences, establishing editorial standards that raise the quality bar across the organization
• Build and refine a library of strategic narratives, talking points, and conversation guides that help commercial teams speak authentically and persuasively about Anthropic’s products
• Rally cross-functional teams around shared narrative frameworks through storytelling excellence, strategic influence, and collaborative leadership