Senior Manager, Demand Generation

Verse is a company focused on helping organizations manage complex power portfolios through their Energy Cost Intelligence platform, Aria. They are seeking a Senior Manager of Demand Generation to lead their enterprise demand strategy, focusing on account-based marketing to drive pipeline growth and enhance collaboration between marketing and sales.

Responsibilities:

• Lead Account-Based Marketing Strategy
• Partner with sales to develop engagement strategies for priority target accounts
• Identify key stakeholders and buying groups within enterprise accounts
• Build targeted programs that expand relationships and introduce Verse to new decision-makers and influencers
• Support deal acceleration through coordinated marketing engagement
• Drive Enterprise Demand Generation
• Design and orchestrate multi-channel campaigns across digital, events, email, and direct outreach
• Develop programs that generate new conversations within strategic accounts
• Translate sales priorities into focused marketing campaigns
• Partner Closely with Sales
• Work directly with enterprise sales to align marketing efforts with account strategy
• Identify opportunities to accelerate pipeline and support active deals
• Ensure strong coordination between marketing engagement and sales follow-up
• Activate and Grow Pipeline
• Monitor engagement across target accounts and identify opportunities to convert interest into meetings and opportunities
• Collaborate with marketing operations and sales to ensure timely lead activation
• Help shape programs that move accounts through the buying journey
• Orchestrate Campaign Execution
• Define campaign strategy, messaging, and targeting
• Coordinate with marketing operations to launch and measure campaigns
• Continuously evaluate performance and optimize programs for pipeline impact