Growth Marketing & Brand Strategy Manager – Home Lending

SoFi is a next-generation financial services company and national bank focused on transforming personal finance. The Growth Marketing & Brand Strategy Manager will develop and lead strategies to connect Home Loans products with modern consumers, enhancing brand presence and empowering Loan Originators through effective social selling and educational content.

Responsibilities:

• Design and lead the overarching social selling strategy for the Home Lending division to increase lead generation and referral partnerships
• Consult directly with Loan Originators to build their personal brands, optimize their social presence (LinkedIn, Instagram, etc.), and ensure their digital footprint aligns with bank compliance and brand standards
• Develop the strategy for Home Loans’ physical and digital presence, including high-impact conference activations and proprietary hosted brand events
• Execute campaigns aimed at building brand awareness and 'Consumer Confidence'—translating complex mortgage concepts into digestible, educational content that empowers first-time and seasoned homebuyers
• Conduct deep-dive market research and competitor analysis to identify target demographics and emerging market trends, ensuring our sales strategy remains ahead of the curve
• Serve as a Subject Matter Expert (SME) and the 'face' of the Home Loans brand in public forums and internal stakeholder meetings

Requirements:

• 5+ years in Marketing, Sales Enablement, or Brand Strategy (preferably within Financial Services or Real Estate)
• Deep understanding of social media algorithms, CRM integration, and digital marketing analytics
• A proactive professional who can translate complex market data into compelling narratives that resonate with modern homebuyers
• Proven ability to consult with and mentor high-performing sales professionals, helping them translate their expertise into a credible and compliant digital brand
• Comfortable using market research and consumer insights to drive decision-making and pivot strategies in a fluctuating interest-rate environment
• Exceptional public speaking and executive-level writing skills, with the ability to navigate the nuances of a highly regulated financial environment
• Adept at working across Sales, Marketing, and Compliance teams to ensure brand consistency and regulatory adherence