Director of Growth Marketing (Remote) — $0 Healthcare for You and Your Entire Family

Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance. In this role, you will drive sustainable growth through data-driven marketing, focusing on paid acquisition performance and full-funnel optimization.

Responsibilities:

• Serve members, prospective members, and internal teams by driving sustainable growth through data-driven marketing
• Be responsible for paid acquisition performance, full-funnel optimization, and marketing efficiency
• Own: Paid acquisition strategy across Meta, Google, and emerging platforms, managing a ~$100K/month budget
• Support: Full-funnel growth initiatives across traffic, conversion, nurture, and sales enablement
• Collaborate with: Product, Sales, Customer Success, and Marketing Operations to ensure aligned messaging and accurate attribution
• Improve: Visibility into CAC, LTV, ROAS, and funnel performance through clear, actionable dashboards
• Advocate for: A data-driven, customer-first approach that balances growth, efficiency, and long-term value

Requirements:

• 7+ years of experience in performance marketing, growth, or demand generation (B2C or B2B2C preferred)
• Proven success scaling paid acquisition at $100K+/month spend
• Expertise with Meta and Google Ads, funnel analytics, and marketing automation (HubSpot preferred)
• Deep understanding of attribution, ROAS modeling, and data-driven decision-making
• Experience leading cross-functional teams and collaborating across departments
• Strong communication, analytical, and leadership skills
• Experience in healthcare, insurance, or subscription models is a plus