Senior Content Marketing Specialist

EVgo is one of the nation’s largest public fast charging networks for electric vehicles, and they are seeking a Senior Content Marketing Specialist to build and scale their marketing program. This role involves content creation and distribution, managing external partners, and improving workflows that impact growth and community engagement.

Responsibilities:

• Build and evolve PlugShare’s content marketing program, starting from a relatively early stage
• Experiment to identify the right content mix, formats, and channels to drive awareness, engagement, and trust
• Personally create high impact content while also editing and guiding work produced by freelancers and agencies
• Manage external partners, including briefing, timelines, feedback, and quality control
• Plan and distribute content across existing channels, including:
• Social media
• Lifecycle and campaign messaging (Braze)
• SEO driven content (blogs, landing pages, evergreen resources)
• Support and improve growth adjacent workflows that shape customer perception and engagement
• Develop content and programs that serve both EV drivers and business partners across the EV community
• Partner cross functionally communicate insights and customer needs
• Maintain content calendars and ensure a consistent PlugShare voice across channels
• Track performance at a practical level and use learnings to iterate and improve

Requirements:

• Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD without experience; or equivalent work experience
• Experience in content marketing, growth marketing, or a related role
• Proven ability to both create content yourself and manage others' work (freelancers or agencies)
• Strong writing, editing, and storytelling skills
• Comfort working in ambiguity and taking ownership of loosely defined problem areas
• Experience distributing content across multiple digital channels
• Ability to make complex or technical topics clear and engaging
• Interest in EVs, clean energy, or mobility (prior EV experience is a plus, not a requirement)