Scope Eyecare & Healthcare is seeking a Business Development Manager (BDM) Secondary Care to join their team. This role involves representing Scope as a sales professional within a defined geographical area, delivering marketing and business objectives while maintaining effective relationships with customers and stakeholders.

Responsibilities:

Responsible for the delivery of pre-set objectives on sales, activity and other metrics as defined by Scope
To conduct sales calls with customers in specialised departments in hospitals and other health care institutions
To conduct sales presentations to customers in a range of formats
To focus all activities and promotional spend on target customers as defined by Scope
To develop and maintain good selling skills using Infinity the company adopted model, and to use these skills to maximise usage of Scope promoted products
To use promotional materials in an appropriate fashion to support the selling messages for Scope as set out in marketing plans
To represent Scope in a professional manner at all times in line with the company standards
To address day-to-day issues such as establishing the cost-effectiveness of a meeting without the need for guidance
To liaise effectively with Scope colleagues to maximise commercial effectiveness
To liaise effectively with relevant third-party stakeholders to maximise commercial effectiveness. This will involve joint action planning on a regular basis
To proactively seek to share best practice with colleagues both in the same area team, and nationally if appropriate, and to implement best practice on own territory
To liaise with all Scope employees in the same helpful and constructive manner as appropriate
To take the lead on the above activities if working in partnership with colleagues as needed
Production of a territory action plan on an annual basis whilst receiving some guidance and direction from line manager and colleagues
To manage promotional budget effectively, and to maximise the return on investment by ensuring value for money
To respond to requests from both customers, and Scope employees promptly
To effectively plan activities in advance, and to supply field visit forms to the line manager
To monitor promotional budget spend accurately, and to update the line manager at an agreed frequency
To monitor performance versus objectives at all times, and to update the line manager at an agreed frequency
To take the lead on the above activities when working with colleagues
To manage own time effectively and manage deadlines as appropriate without the need for management support
To conduct monthly analysis of sales and activity for the territory, including the interrogation of the CRM system to plan effectively
Maintain and develop strong product and therapy area knowledge, for all Scope promoted products and competitors at all times as well as having a detailed understanding of the marketing strategy for those promoted products
To have a good understanding of the account strategy to be adopted in each account
To have an input in the account planning process, and to then tailor all account plans in line with the account strategy adopted for each account
Takes personal responsibility for the development of a number of Key Opinion Leaders (KOLs)
Maintain an in-depth knowledge of the developing HSE. This would include knowledge of the names and positions of all the key individuals, a detailed knowledge of the HSE and Hospitals environment
To monitor the activities of competitors on territory and feedback on these to the line manager and marketing department on a regular basis
To monitor changes in HSE structure, personnel & policy and to feedback on these to the line manager and head office as appropriate
To proactively seek feedback from customers, colleagues and management on personal performance, and to act on development areas highlighted by their response
To construct a personal development plan with significant guidance from line manager and to take personal accountability for implementing this plan
To continuously seek to improve personal skills, knowledge and competencies in order to improve performance
To take part in all company training activities, and to continuously strive to excel
To take part in “shadow visits” to show new recruits how a role is performed
To take part in Development Days which are designed to support you, enhance your skills and assist in your professional growth, aiming to improve performance and outcomes
To proactively identify personal development needs or areas for improvement in performance and to approach the line manager for support
Maintains the CRM System in a timely and accurate fashion and provide detailed information on account and customer activities and insights
Understands and uses all Company systems and business processes effectively
To maintain all company equipment in a good state at all times
To complete all company administration in a timely and accurate fashion

Requirements:

The jobholder will ideally have a 3rd level qualification
The jobholder will be an experienced healthcare representative with at least 5 years relevant experience
This individual will have delivered a consistently high performance in this period both in terms of objectives and competencies
The jobholder will require a full driving licence
The jobholder should ideally be an experienced and strong user of the Microsoft Office software packages
A science degree would be preferred

Business Development Manager (BDM) Secondary Care (Munster)

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About this role

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