Senior Product Marketing Manager

Teamworks is a leading sports tech platform powering over 6,500 organizations worldwide. The Senior Product Marketing Manager will lead the go-to-market strategy and execution for Personnel and Coaching product categories, focusing on positioning, messaging, and enablement across a global customer base.

Responsibilities:

• Own market, competitive, and customer insights for the Personnel and Coaching product categories across global markets and major sports
• Partner with Product and GTM teams to lead customer research, market analysis, competitive intelligence, and beta feedback to inform product strategy, market readiness, and go-to-market decisions
• Develop a deep understanding of customer needs, workflows, and buying dynamics across professional, collegiate, and international organizations, synthesizing insights into clear, actionable recommendations
• Develop deep expertise in customer personas, workflows, and decision-making processes across target segments
• Lead category and competitive positioning, including differentiation strategy, category narratives, and win/loss insights
• Craft compelling value propositions and messaging that translate sophisticated analytics and capabilities into clear customer outcomes, ensuring consistency across sales, marketing, product, and customer-facing channels
• Own GTM planning and execution for high-priority product launches, feature releases, and category-level initiatives
• Partner with Strategy, Product, and GTM teams to align on packaging, pricing, launch goals, success metrics, and KPIs, ensuring offerings are clearly positioned and accelerate the sales process
• Collaborate with Marketing Strategy to develop and execute multi-channel launch and campaign plans, ensuring cohesive internal and external storytelling
• Support creation and activation of launch and campaign content—including case studies, blogs, videos, and customer stories—to drive awareness, adoption, and revenue impact
• Create and maintain high-impact enablement assets, including playbooks, slides, one-pagers, battlecards, and training materials
• Equip Sales and Customer Success teams with the messaging, proof points, and use cases needed to sell, expand, and support Personnel and Coaching offerings across sports, regions, and customer segments
• Define and track KPIs for product adoption, launch performance, and campaign effectiveness
• Analyze results and communicate insights and recommendations to Product, GTM, and Marketing stakeholders

Requirements:

• 5+ years of product marketing experience, ideally including senior ownership of GTM strategy
• Proven experience in B2B SaaS selling analytics, business intelligence, or data-driven platforms
• Experience supporting global markets and multiple customer personas
• Demonstrated ability to lead strategy and execute tactically in a fast-paced environment
• Strong understanding of how to translate complex technology into clear, compelling customer value
• Hands-on experience building and executing go-to-market plans and launching products successfully
• Strong project management skills with the ability to lead cross-functional initiatives
• Experience analyzing data and making data-driven decisions
• Experience in the sports, athletics, or performance technology industry
• Familiarity with tools such as Gong, Customer.io, Gainsight, Omni, ProdPad, and Notion
• Experience using design tools such as Figma or Photoshop