Senior Product Marketing Manager – Financial Services

OneStream Software is a company focused on transforming finance teams through their enterprise finance platform. They are seeking a Senior Manager of Product Marketing to own and scale their Go-To-Market strategy for the Financial Services industry, particularly in Banking, while collaborating closely with Sales and Product teams to drive revenue impact.

Responsibilities:

• Own the Go-To-Market strategy for the Financial Services industry with a primary focus on Banking, including regional banks, super regionals, credit unions, and diversified financial institutions
• Serve as the internal banking subject-matter expert, translating industry trends, regulatory pressures, and operational challenges into differentiated positioning and field-ready messaging
• Design and execute vertical GTM plays that drive pipeline growth, improve win rates, and expand average deal size across the banking sector
• Partner closely with Sales leadership to embed banking plays into account strategies, deal pursuits, and territory planning
• Develop industry-specific messaging, value narratives, and use-case frameworks that resonate with CFOs, FP&A leaders, risk teams, and IT decision-makers
• Own sales enablement for the banking vertical, including the development of playbooks, talk tracks, competitive battlecards, and ROI and business case tools
• Lead cross-functional GTM planning for banking-specific launches, campaigns, field events, and executive programs
• Collaborate with Field Marketing to activate industry campaigns, ABM programs, webinars, and in-person events
• Drive buyer persona development and industry research to uncover new opportunities and inform product and GTM strategy
• Partner with Competitive Intelligence to develop banking-specific competitive positioning and win strategies
• Influence product roadmap priorities by providing market, customer, and competitive insights from the banking vertical
• Build a strong customer advocacy program within Financial Services, including case studies, videos, and reference accounts
• Represent OneStream as a banking thought leader at industry conferences, analyst briefings, and customer events
• Track and report success metrics, including pipeline influence, win rates, ACV growth, and campaign performance

Requirements:

• Bachelor's degree in Accounting, Finance, or Business
• 5+ years experience in Financial Services, with Banking exposure (regional banks, super‑regionals, credit unions)
• Experience across the full GTM lifecycle (launches, messaging, enablement)
• Experience enabling enterprise sales motions
• Ownership of vertical‑level GTM strategy, not just product messaging
• Proven experience partnering directly with Sales leadership on pipeline and deal strategy
• Relevant industry experience in corporate performance management (CPM), Product Marketing, Sales, Pre-Sales or Consulting with a solid understanding of finance processes and the target personas
• Experience in the full lifecycle of product launches to market, including interacting with product development, planning, defining messaging & content, campaign management, PR and influencing analysts
• Excellent communication skills, including writing, content development and presentation
• Strong understanding and track record of enabling the entire sales cycle: sales enablement, selling to customers/partners, and conversations with business executives and technical decision-makers
• Experience in high-growth B2B Cloud businesses
• Experience managing external resources and collaborating with other functions in the company
• Financial Services experience is a plus