Senior Performance Marketing Manager

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. They are seeking a strategic, results-driven Senior Manager of Performance Marketing to lead and scale their paid search program, focusing on driving efficient pipeline growth and measurable business impact.

Responsibilities:

• Own the overarching SEM and app acquisition strategy, including channel expansion and long-term growth planning aligned with company revenue goals
• Lead day-to-day and strategic channel management, scaling multi-channel paid acquisition across Google Ads, Microsoft Ads, app install campaigns, and relevant pay-per-lead (PPL) programs (e.g. Capterra, Software Advice), ensuring best-in-class execution across keyword strategy, bidding, targeting, creative, and app growth levers
• Drive full-funnel performance across performance marketing channels, optimizing for CPL, CVR, installs, activation, and pipeline contribution
• Drive continuous optimization of performance metrics including CPL, CVR, and pipeline contribution, with a strong focus on efficiency and scalability
• Manage and forecast large-scale budgets, proactively identifying risks, opportunities, and reallocation strategies to maximize ROI
• Establish a rigorous experimentation framework across ad creative, landing pages, bidding strategies, audience targeting, and app install funnels; scale winning approaches
• Translate data into actionable insights, delivering executive-level reporting on spend, lead quality (QLs/SQLs), and pipeline impact
• Partner with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement frameworks that inform strategic decisions
• Identify and unlock new growth opportunities through search query mining, competitive analysis, and expansion into new channels or tactics
• Stay ahead of industry trends, platform updates, and emerging technologies, incorporating innovations into the marketing strategy
• Leverage AI and automation tools to enhance campaign performance, accelerate testing velocity, and uncover new growth opportunities across channels
• Identify, evaluate, and integrate emerging AI-driven marketing technologies to improve targeting, creative development, and bidding efficiency
• Directly manage, mentor, and develop at least one performance marketer, with clear accountability for coaching, skill development, and elevating team performance
• Build a strong culture of teaching and continuous improvement, proactively sharing knowledge, frameworks, and best practices across the team

Requirements:

• Bachelor's degree required; quantitative field preferred
• 7–10+ years of experience in performance marketing with deep expertise across SEM, app install campaigns, and/or PPL-based acquisition; experience scaling programs in high-growth environments
• Strong fluency in AI tools and applications within marketing (e.g., generative AI for creative, automation tools, data analysis); ability to apply AI to drive measurable performance gains
• Proven track record of incorporating AI and automation into campaign strategy and execution to improve efficiency and outcomes
• Proven track record of owning and optimizing large budgets across web and app channels, delivering measurable pipeline and revenue impact
• Strong strategic mindset with the ability to connect channel performance to broader business objectives
• Advanced analytical skills with experience translating complex data into clear insights and recommendations
• Experience directly managing at least one report, with a strong track record of coaching, mentoring, and developing talent
• Passion for teaching and raising the bar for others; you take an active role in developing team capabilities, not just managing output
• Highly competitive and driven. You thrive in fast-paced, high-performance environments
• Curious and innovative. You continuously test, learn, and push beyond conventional approaches
• Exceptional ownership and accountability. You think beyond execution and focus on business outcomes
• Strong cross-functional collaborator with the ability to influence stakeholders across Marketing, Sales, and Operations
• MBA or advanced degree is a plus