Senior Product Manager - Retention

Brigit is a holistic financial health company dedicated to helping everyday Americans improve their financial futures. The Senior Product Manager for Membership/Retention will own the strategy and execution of the member experience in the mobile app, focusing on growth, engagement, and retention of the user base.

Responsibilities:

• Define and drive the product vision and roadmap for membership and subscription experiences across iOS and Android platforms
• Lead the end-to-end lifecycle of features related to onboarding, product adoption, billing, retention, cross-sell, and upsell
• Collaborate with UX designers and engineers to create intuitive, frictionless, and lovable experiences for subscribers
• Partner with marketing and analytics teams to A/B test engagement and retention tactics
• Use data, research, and experimentation to identify key drivers of engagement and retention and develop solutions to optimize them
• Monitor and measure performance metrics, analyzing user behavior and feedback to continuously refine the product
• Stay up-to-date on industry trends and best practices in subscription-based mobile apps

Requirements:

• 5+ years of product management experience
• Proven experience with B2C mobile products, preferably with a strong focus on customer journey optimization
• Strong understanding of subscription, retention, and user engagement metrics
• Experience with experimentation (A/B testing), analytics tools (e.g., Amplitude, Mode), and product KPIs (LTV, churn, retention, CAC)
• Excellent communication and cross-functional collaboration skills
• Comfort working in a fast-paced, data-informed, and customer-obsessed environment
• Experience working in a highly regulated industry (e.g., financial services, healthcare)