Business Development Representative - USA (12-months Fixed-Term Contract - Renewable)

Goodnotes is a company focused on transforming digital note-taking through innovative technology. They are seeking a Business Development Representative to generate new business opportunities and support the enterprise sales team by qualifying leads and managing outreach efforts across the USA.

Responsibilities:

• Own your pipeline: Take full responsibility for prospecting and outbound activity across your US territory — researching target accounts, identifying key decision-makers, and building a consistent flow of qualified opportunities for the AE team
• Generate and qualify SQLs: Conduct high-volume, high-quality outreach via email, phone, LinkedIn, and other channels to engage prospects, run discovery conversations, demo Goodnotes, and qualify leads against defined criteria before passing them to Account Executives
• Execute multi-channel sequences: Design and run structured outbound sequences that combine personalised messaging, calls, and social touches — iterating based on open rates, reply rates, and conversion data
• Educate and spark curiosity: Act as a knowledgeable first point of contact for prospects, helping them understand what Goodnotes is and why it matters for their business — without overselling before the right conversation has been set up
• Book and brief AEs: Schedule discovery calls and demos or follow-up meetings for Account Executives, ensuring smooth handoffs with thorough context and qualification notes so no momentum is lost
• Support field and digital events: Represent Goodnotes at US-based industry events, webinars, and conferences to generate pipeline through in-person and virtual engagement
• Feed the feedback loop: Share structured insights from prospect conversations back to Marketing and Product — including common objections, competitor mentions, use cases, and messaging that resonates
• Leverage data to prioritise: Use HubSpot CRM and sales intelligence tools to manage your pipeline, track activity, and prioritise outreach based on territory data and account signals
• Collaborate cross-functionally: Work closely with Marketing on campaign follow-up and lead hand-offs, and with Account Executives to align on ideal customer profiles, messaging, and territory strategy

Requirements:

• 1–2 years of experience in a BDR, SDR, or outbound sales role, ideally at a B2B SaaS company
• Demonstrated track record of consistently meeting or exceeding SQL or pipeline generation targets
• Native or fluent English speaker, with exceptional written and verbal communication skills
• Strong understanding of the US enterprise landscape, including how buying decisions are made across different industries and company sizes
• Comfort and confidence with cold outreach — phone, email, and social — and the resilience to handle rejection with a positive mindset
• Ability to quickly grasp and articulate a product's value proposition in a compelling, tailored way
• Strong organisational skills with the ability to manage a high volume of accounts and outreach sequences simultaneously
• Experience with HubSpot CRM
• Proactive, coachable mindset with a genuine desire to grow into a closing role over time
• Familiarity with AI tools and workflows as part of a modern prospecting motion is a strong plus