Sr. Marketing Manager, Demand Gen

BlastPoint is a B2B data analytics startup located in Pittsburgh, focused on enhancing customer engagement through actionable intelligence derived from data. The Senior Marketing Manager, Demand Gen will lead a team to generate pipeline and revenue through innovative demand generation strategies and campaigns, while also managing events and press relationships.

Responsibilities:

• Own pipeline generation targets and marketing-sourced revenue contribution. This is the number that matters
• Run the biweekly sprint cadence — kickoffs, retros, Asana Kanban, outcome-based tickets. You hold the team to pipeline outcomes, not effort metrics
• Ship campaigns that generate meetings. Not impressions. Not clicks. Meetings with CEOs, CMOs, and VPs at credit unions, utilities, and banks
• Collaborate daily with Sales on pipeline attribution, deal support, and champion activation. The silo between marketing and sales is already dead here. Your job is to keep it dead
• Own the content engine that powers these campaigns — maintain the editorial calendar and ensure content is shipped consistently to support pipeline generation
• Own the events and conference strategy across trade shows, industry conferences, webinars, and podcasts
• Research and evaluate trade shows; develop plans that align with existing demand gen initiatives and company goals
• Define how we show up at each event — sponsorship level, booth presence, hosted dinners, branded experiences, swag, and staffing strategy
• Establish objectives, messaging, collateral needs, and success metrics for every event
• Leverage strategic partnerships to expand reach. Track ROI and pipeline contribution
• Run the press and media relationships — industry publications, journalists, podcast hosts
• Own the launch calendar for data products (CU Wrapped, Scorecard refreshes, new indices). Each launch is a press moment and a pipeline moment simultaneously
• Manage and develop three direct reports — two GTMEs and a digital marketing and social media lead. Coach, unblock, hold the bar
• Establish documentation and repeatable processes as the team scales
• Demonstrate openness to feedback from senior leadership and incorporate it effectively. The team values radical candor over consensus
• Build and maintain dashboards that communicate pipeline impact to leadership and the board
• MQL-to-SQL conversion, pipeline generated, meetings booked, campaign attribution. You tell the revenue story with data
• Continuously test, iterate, and optimize campaigns based on performance
• Develop and manage the marketing budget aligned to revenue goals
• Allocate resources to maximize pipeline ROI

Requirements:

• 5+ years of B2B marketing experience, ideally within SaaS
• Demonstrated success driving measurable pipeline and revenue outcomes from demand gen campaigns
• Experience managing a small marketing or demand gen team
• Strong experience with HubSpot or similar CRM/marketing automation platforms
• Experience managing conferences, webinars, and events end-to-end
• Strong writing and editorial instincts — you can tell the difference between copy that provokes and copy that fills space
• Familiarity with AI-powered marketing tools (Claude, automation platforms, enrichment tools)
• Experience in a startup or high-growth environment
• Comfort operating in a biweekly sprint cadence with clear deliverables
• Strong analytical skills; able to measure effectiveness and tell performance stories through data
• Authorized to work legally in the U.S
• Experience in financial services, credit unions, utilities, energy, or another regulated vertical with a defined buyer universe
• Press and media relationship management