Archer Marketing Operations Manager

Archer Integrated Risk Management is a leading provider of integrated risk management solutions that enhance decision-making and operational resilience. The Marketing Operations Manager will oversee marketing technology, campaign operations, and analytics to drive measurable growth and optimize marketing processes.

Responsibilities:

• Manage administration and configuration of HubSpot Marketing Hub and related marketing technologies
• Maintain contact properties, lifecycle stages, segmentation frameworks, and automation workflows
• Inform user access, permissions, and system configuration
• Ensure integrations between HubSpot, CRM, and other GTM systems function reliably
• Maintain documentation and operational standards for marketing platforms
• Support the operational setup of marketing campaigns including emails, landing pages, forms, and workflows
• Establish campaign structure, naming conventions, and configuration standards
• Design and maintain automation programs for lead nurturing and campaign follow-up
• Conduct quality assurance reviews prior to campaign launches
• Troubleshoot campaign or automation issues as they arise
• Maintain lead lifecycle stages and marketing qualification processes
• Partner with GTM to ensure proper lead routing and handoff
• Monitor funnel conversion rates and lifecycle performance
• Optimize automation supporting lead engagement and qualification
• Develop and maintain dashboards for marketing performance
• Track metrics such as lead generation, engagement, campaign performance, and pipeline contribution
• Support leadership with analysis of marketing program effectiveness
• Ensure campaigns are structured to support consistent attribution and reporting
• Maintain data standards for marketing contact and account data
• Monitor database health including duplicates, incomplete records, and segmentation accuracy
• Support marketing list imports and enrichment processes
• Partner with Revenue Operations Leadership, Marketing, and IT to ensure data alignment across GTM systems
• Identify opportunities to improve marketing processes, automation, and campaign execution
• Standardize operational workflows to improve scalability and consistency
• Maintain documentation of marketing operations procedures and standards
• Partner with Marketing teams to support campaign planning and execution
• Work with Revenue Operations and Sales to align marketing data and reporting
• Collaborate with IT to maintain platform stability and integrations
• Provide operational guidance to marketing stakeholders on best practices

Requirements:

• 5+ years of experience in Marketing Operations, Marketing Technology, or Marketing Automation
• Hands-on experience administering marketing automation platforms (HubSpot preferred)
• Strong understanding of campaign operations, marketing automation, and lead lifecycle management
• Experience building marketing dashboards and analyzing campaign performance
• Strong analytical and problem-solving skills
• Experience in B2B SaaS or technology companies
• Experience working within a Revenue Operations environment
• Familiarity with campaign attribution models and pipeline reporting
• Experience managing marketing data governance and segmentation