Content Marketer

Raintree Systems is a leader in therapy technology, seeking a Content Marketer to enhance their market presence. This role involves creating impactful content to drive brand authority, demand generation, and sales enablement, while collaborating with various teams to optimize performance.

Responsibilities:

• Develop and execute content across the full funnel, including blogs, whitepapers, case studies, landing pages, email campaigns, sales assets, and social content
• Translate complex product capabilities, industry trends, and customer stories into clear, compelling narratives
• Support demand generation and ABM initiatives with targeted, persona-driven content
• Develop thought leadership content such as research reports, industry guides, and executive-level assets
• Partner with Product Marketing to produce case studies, testimonials, and enablement materials
• Collaborate with Design and Digital Marketing to ensure content is visually strong, on-brand, and optimized for performance
• Maintain and evolve Raintree’s content voice to be confident, approachable, and trusted
• Track content performance and continuously optimize based on engagement, conversion, and pipeline impact

Requirements:

• A self-starter mindset. Curious, proactive, and driven to continuously learn, experiment, and improve without needing constant direction
• Hands-on experience using AI-powered content tools across ideation, research, drafting, optimization, and distribution. This should be evident in how you think, work, and show up during the interview and test process
• Experience in B2B content marketing, preferably in SaaS or healthcare technology
• Strong long-form and short-form writing skills with a clear, confident voice
• Experience creating content that supports demand generation and sales teams, not just brand awareness
• Ability to think strategically while executing quickly and iterating based on feedback
• Comfort working cross-functionally with marketing, sales, product, and leadership
• Familiarity with SEO best practices and content performance metrics
• A change agent never satisfied with the status quo, and has an entrepreneurial mindset and can-do spirit
• Uses their passion for experimentation and innovation to implement new processes and technologies
• Demonstrated ability to collaborate effectively across cross-functional teams and influence without authority through proven project management expertise
• A communication expert, both internally and externally, with a passion to lead with the customer at the forefront of every decision
• A passion for working in a fast-moving environment and thrives in agile ways of working
• Experience with tools like HubSpot, Google Analytics, and CMS platforms is a plus