Content Marketer

Infineo is a high-growth fintech company revolutionizing the life insurance industry through blockchain and AI technologies. They are seeking an AI-native Content Marketer to manage the company's content strategy, produce various marketing materials, and develop thought leadership content.

Responsibilities:

• Own the content calendar and produce blog posts, case studies, white papers, one-pagers, and email campaigns that drive awareness and pipeline
• Develop thought leadership content that positions infineo as the authority in life insurance securitization and fintech innovation
• Create and maintain sales enablement materials — battle cards, pitch decks, and leave-behinds — in partnership with the sales team
• Write and optimize web copy, landing pages, and SEO content to drive organic traffic growth
• Produce content for industry events, conferences, and trade shows, including pre-event campaigns, booth collateral, and follow-up sequences
• Build repeatable AI-assisted content workflows — from research and outlining to drafting, editing, and repurposing across channels
• Define and own infineo's social media content strategy — particularly LinkedIn — and partner with the PR agency on posting, engagement, and amplification
• Own and grow infineoU, the company's externally facing educational content platform, developing curriculum and materials that educate prospects and clients on life insurance securitization
• Partner with Dr. Bob Murphy on video content projects, managing production workflows from scripting through editing and distribution
• Collaborate with design and product teams to translate complex financial concepts into clear, compelling narratives

Requirements:

• 3–5 years of content marketing experience, preferably in fintech, insurtech, or B2B financial services
• AI-native mindset — you already use tools like Claude, ChatGPT, or similar daily and can show how they make you faster and better
• Strong writing and editing skills with the ability to adapt tone across audiences, from credit union CEOs to industry analysts
• Experience with SEO strategy, keyword research, and content optimization
• Familiarity with marketing automation platforms such as ActiveCampaign or HubSpot
• Comfort in a fast-paced startup environment — able to operate with autonomy and minimal hand-holding
• Basic design sensibility — able to work in Canva, Figma, or similar tools to produce polished assets
• Demonstrated experience with prompt engineering and AI content workflow development
• Background in life insurance, credit unions, or securitization
• Experience with educational content platforms or learning management systems
• Familiarity with CMS platforms and content management workflows
• Conference and event marketing experience, including booth design and material production
• Experience with Leonardo.ai or similar AI image generation platforms
• Video production comfort — scripting, light editing, and managing projects from concept to publish
• Prior experience producing content for regulated industries