Director/Senior Manager, Marketing Operations

CertifID is a company focused on combating cybercrime in the real estate sector by providing a secure platform for transaction verification. They are seeking a Director/Senior Manager of Marketing Operations to operationalize marketing strategies, ensuring effective execution and measurement of growth initiatives within the marketing organization.

Responsibilities:

• Partner with marketing leadership to operationalize marketing strategy, helping translate high-level growth goals into executable programs, clear timelines, and measurable outcomes
• Own the operational infrastructure behind marketing programs, including campaign planning processes, performance tracking, and program reporting
• Your goal is to ensure marketing teams can execute quickly without losing clarity around impact
• Develop and maintain the measurement frameworks that allow the company to understand marketing performance
• This includes: Tracking campaign performance, Pipeline generation, Funnel conversion, Marketing ROI across channels and programs
• Translate marketing questions into insights
• When leaders want to understand why pipeline is increasing or slowing, which programs are driving results, or where leads are dropping out of the funnel, you will help uncover the answers and guide decision-making
• Build and maintain dashboards, KPIs, and operational reporting that provide marketing and revenue leadership with real-time visibility into demand generation performance and pipeline health
• Partner closely with sales, finance, and customer teams to ensure alignment across the entire go-to-market funnel, from lead generation through pipeline and revenue
• Improve how marketing teams operate by identifying opportunities to simplify processes, remove operational friction, and improve campaign execution speed
• Support marketing experimentation and learning by helping teams measure new programs, analyze results, and iterate quickly based on data
• Use AI tools as a core part of your workflow, whether automating reporting, accelerating analysis, or helping marketing teams extract insights from campaign and pipeline data

Requirements:

• 7-10 years of experience in Marketing Operations, Growth Operations, Demand Generation Operations, or a similar role within a B2B SaaS or high-growth technology company
• Deep understanding of modern B2B marketing and pipeline generation, including demand generation, lifecycle marketing, digital programs, and integrated campaigns
• Strong experience measuring marketing performance and translating marketing activity into pipeline and revenue impact
• Experience building and maintaining operational frameworks that allow marketing organizations to scale execution across programs and channels
• Comfort working with marketing and revenue data
• Familiarity with modern marketing technology ecosystems, including CRM platforms, marketing automation tools, campaign analytics platforms, and reporting systems
• Genuine AI fluency
• Strong communication skills
• A business-first mindset
• Bachelor's degree in Marketing, Business, Economics, or a related field