Principal Product Designer

Workiva is seeking a Principal Product Designer for the Workiva Platform. The ideal candidate will lead and shape user experience strategy across multiple products, balancing strategic thinking with hands-on design to create high-quality user experiences that enhance user satisfaction and business outcomes.

Responsibilities:

• Lead end-to-end UX strategy across multiple products within the Workiva Platform — from discovery through delivery and continuous optimization
• Uncover explicit and latent user needs through research, stakeholder engagement, and systems-level analysis
• Translate insights into scalable, ecosystem-level experience direction aligned to business strategy and platform goals
• Design cohesive workflows, interaction patterns, and platform experiences that balance consistency with innovation
• Rapidly prototype, validate, and iterate solutions grounded in qualitative and quantitative evidence
• Define clear success metrics in partnership with Product and Research, ensuring UX work ties to measurable outcomes (adoption, usability, performance, satisfaction)
• Influence roadmap and prioritization decisions through strong design rationale and business alignment
• Mentor senior designers, elevate craft standards, and drive consistent, high-quality user experiences across teams

Requirements:

• 10+ years of professional UX experience, shipping multiple successful products
• Undergraduate Degree or equivalent combination of education and experience in a related field
• A portfolio demonstrating expert design aptitude is required
• Strong customer orientation, ability to dive deep, and strong problem-solving skills
• Deep understanding of user-centered design principles, frameworks and methodologies, and experience applying them to real-world problems rooted in user insights and feedback throughout the product lifecycle
• Experience leveraging AI as a force multiplier within the UX process — including accelerating discovery, prototyping, research synthesis, and workflow modeling — as well as the ability to evaluate and design AI-powered product experiences that deliver meaningful, responsible value to users
• Experience designing for AI-experiences, translating machine intelligence (LLMs, recommendations, automation, predictive models) into usable, trustworthy, and scalable interactions
• Mastery-level skills, at Figma, user-centered design, visual design and systems thinking
• Strong communication, presentation, and interpersonal skills, with the ability to influence and build relationships with stakeholders at all levels
• Experience working in an Agile development environment
• Strong analytical skills, with the ability to use collected data and analytics to inform design decisions