Archer Marketing Operations Manager

Archer is a leading provider of integrated risk management (IRM) solutions that enable customers to improve strategic decision-making and operational resilience with a modern technology platform that supports qualitative and quantitative analysis driven by both business and IT impacts. As true pioneers in GRC software, Archer remains solely dedicated to helping customers manage risk and compliance domains, from traditional operational risk to emerging issues such as ESG. With over 20 years in the risk management industry, the Archer customer base represents one of the largest pure risk management communities globally, with more than 1,200 customers including more than 50% of the Fortune 500. Learn more at www.ArcherIRM.com. 

Role Overview

The Marketing Operations Manager is responsible for the systems, processes, and data infrastructure that enable scalable, data-driven marketing. This role manages marketing technology, campaign operations, marketing analytics, and data governance to ensure marketing programs generate measurable pipeline and support revenue growth.

Working closely with Marketing, Revenue Operations, GTM, and IT, this role ensures marketing campaigns are executed efficiently, marketing data remains reliable, and performance insights are available to guide strategic decisions.

This role plays a key part in shaping scalable processes, aligning cross-functional workflows, and ensuring marketing infrastructure can support the pace and complexity of a dynamic growth environment.

Key Responsibilities

Marketing Technology & Platform Management

• Manage administration and configuration of HubSpot Marketing Hub and related marketing technologies
• Maintain contact properties, lifecycle stages, segmentation frameworks, and automation workflows
• Inform user access, permissions, and system configuration
• Ensure integrations between HubSpot, CRM, and other GTM systems function reliably
• Maintain documentation and operational standards for marketing platforms

Campaign Operations & Automation

• Support the operational setup of marketing campaigns including emails, landing pages, forms, and workflows
• Establish campaign structure, naming conventions, and configuration standards
• Design and maintain automation programs for lead nurturing and campaign follow-up
• Conduct quality assurance reviews prior to campaign launches
• Troubleshoot campaign or automation issues as they arise

Lifecycle Management & Lead Processes

• Maintain lead lifecycle stages and marketing qualification processes
• Partner with GTM to ensure proper lead routing and handoff
• Monitor funnel conversion rates and lifecycle performance
• Optimize automation supporting lead engagement and qualification

Marketing Analytics & Performance Reporting

• Develop and maintain dashboards for marketing performance
• Track metrics such as lead generation, engagement, campaign performance, and pipeline contribution
• Support leadership with analysis of marketing program effectiveness
• Ensure campaigns are structured to support consistent attribution and reporting

Marketing Data Governance

• Maintain data standards for marketing contact and account data
• Monitor database health including duplicates, incomplete records, and segmentation accuracy
• Support marketing list imports and enrichment processes
• Partner with Revenue Operations Leadership, Marketing, and IT to ensure data alignment across GTM systems

Process Optimization & Operational Efficiency

• Identify opportunities to improve marketing processes, automation, and campaign execution
• Standardize operational workflows to improve scalability and consistency
• Maintain documentation of marketing operations procedures and standards

Cross-Functional Collaboration

• Partner with Marketing teams to support campaign planning and execution
• Work with Revenue Operations and Sales to align marketing data and reporting
• Collaborate with IT to maintain platform stability and integrations
• Provide operational guidance to marketing stakeholders on best practices

Qualifications

Required

• 5+ years of experience in Marketing Operations, Marketing Technology, or Marketing Automation
• Hands-on experience administering marketing automation platforms (HubSpot preferred)
• Strong understanding of campaign operations, marketing automation, and lead lifecycle management
• Experience building marketing dashboards and analyzing campaign performance
• Strong analytical and problem-solving skills

Preferred

• Experience in B2B SaaS or technology companies
• Experience working within a Revenue Operations environment
• Familiarity with campaign attribution models and pipeline reporting
• Experience managing marketing data governance and segmentation

Success in this role will be measured by

• Reliable and scalable marketing automation infrastructure
• Efficient campaign execution and launch processes
• High-quality marketing data supporting segmentation and reporting
• Clear visibility into marketing performance and pipeline impact
• Strong alignment between marketing operations and revenue objectives

Additional Information:

About Archer’s Culture and Work Environment:
Our people, team collaboration and dynamic leadership is the centerpiece of our great culture and the reason for Archer’s 25 years of success. Over the years, many companies and global organizations have been faced with tough decisions. Layoffs, reorganizations, acquisitions, and mergers. Yet, throughout these challenging times, Archer has exemplified strong innovation and growth and a commitment to our employees.Why is this possible? Collaboration is the key to our success. It inspires great innovation and innovative ideas. It is why Archer's is a household name in the GRC space. Companies, from F500 – F1000, come to Archer first - for our thought leadership and for our ability to meet customers where they are. As we continue to grow and evolve, our focus will remain the same: continue innovating, support our customers and employees and continue driving the risk management industry to new levels.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice at management discretion based on business need. 

Archer is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Archer are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, national origin, sex (including pregnancy), age, disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, protected veteran status, genetic information, or any other characteristic protected by federal, state or local laws. Archer will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All Archer employees are expected to support this policy and contribute to an environment of equal opportunity.  

If you need a reasonable accommodation during the application process, please contact talent-acquisition@archerirm.com. All employees must be legally authorized to work in Country they are applying for. Archer and its approved consultants will never ask you for a fee to process or consider your application for a career with Archer. Archer reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.

Pay Transparency Notice: We’re committed to fair and transparent pay practices. In line with state pay transparency laws, the salary range for this role is available upon request. Please contact our Talent Acquisition team at Talent-Acquisition@archerirm.com for the range and related compensation details. Actual pay may vary based on location, experience, skills, and internal equity.