Senior Manager, Lifecycle Marketing & Operations

Leap is a rapidly growing benefits solutions company specializing in employer specialty pharmacy. The Senior Manager, Lifecycle Marketing & Operations will be responsible for developing and managing the lifecycle marketing strategy to convert marketing activities into pipeline and closed deals, collaborating closely with various teams to optimize growth outcomes.

Responsibilities:

• Design and execute Leap’s end-to-end lifecycle marketing strategy from first touch through opportunity creation
• Build segmentation frameworks, nurture journeys, and lead scoring models that drive qualified pipeline
• Identify funnel friction points and implement targeted lifecycle interventions to improve conversion
• Own the architecture of the lifecycle marketing stack in HubSpot, including CRM structure, automation logic, and integrations
• Partner with RevOps and Data to ensure clean data flows, clear lifecycle stages, and scalable reporting
• Maintain best practices across deliverability, compliance, and contact governance
• Build and run a structured experimentation program across the lifecycle funnel
• Design and analyze A/B tests across segmentation, messaging, and nurture strategies
• Translate insights into measurable improvements in conversion and pipeline generation
• Own lifecycle messaging across the funnel, including emails and automated journeys
• Develop clear, compelling messaging tailored to complex B2B buyers and long sales cycles
• Align lifecycle content with sales needs to support opportunity progression

Requirements:

• 8+ years of lifecycle marketing / CRM experience with ownership of pipeline or revenue outcomes in B2B environments
• Deep expertise in HubSpot, including building complex workflows and lifecycle architectures independently
• Proven track record of building lifecycle programs that drive measurable business impact (e.g., opportunity creation, pipeline conversion)
• Strong experience with segmentation, automation, lead scoring, and behavioral trigger systems
• Analytical rigor with experience designing and evaluating experimentation frameworks
• Experience in healthtech, benefits, or other complex, sales-assisted environments
• Experience building lifecycle functions from 0 → 1 and scaling them
• Experience partnering closely with RevOps, Data, and Engineering teams