Flournoy Health SystemsRemote
Email and Lifecycle Marketing Manager
United States of America
Full Time
1 week ago
Visa Sponsor
Key skills
HubSpotEmail marketingLifecycle marketingCRM platformsEmail analyticsHTML/CSSAnalyticsSalesforceCRMA/B TestingCommunicationSales
About this role
Flournoy Health Systems is seeking a strategic and detail-oriented Email & Lifecycle Marketing Manager to lead the development, execution, and optimization of email and lifecycle campaigns across a portfolio of homecare brands. This role will play a critical part in enhancing lead nurturing, caregiver engagement, and improving conversion at every stage of the customer journey.
Responsibilities:
- Develop and execute a comprehensive email and lifecycle marketing strategy across multiple brands and audiences
- Build segmented journeys, nurture campaigns, and trigger-based flows tailored to lead, prospects, referral sources, clients and caregivers
- Collaborate with the Director of Marketing and Advertising & Paid Media Manager to align lifecycle initiatives with quarterly marketing goals and broader business objectives
- Create and deploy email and sms campaigns (promotional, transactional and re-engagement using Hubspot
- Work with the design and content team to ensure on-brand, high-performing email creatives
- Partner with intake, sales, and people and culture teams to ensure aligned communication across touchpoints
- Conduct regular A/B testing on subject lines, content, send times, and CTAs to improve engagement and conversion rates
- Ensure email programs adhere to HIPAA, CAN-SPAM, and GDPR compliance where applicable
- Maintain email health through proper list hygiene, opt-in practices, and deliverability monitoring
Requirements:
- 3+ years of experience in email or lifecycle marketing, preferably in service-based multiproduct, multilocation business
- Strong understanding of CRM platforms and marketing automation tools (GoHighLevel, HubSpot, Salesforce, etc.)
- Hands-on experience managing segmentation, journey building, and automation flows and sequences
- Solid knowledge of email analytics and performance reporting
- Exceptional attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously
- Strong written communication skills and a passion for improving client experience
- Comfortable working in a fast-paced, evolving environment with multiple stakeholders
- 100% fluency in Hubspot
- Basic HTML/CSS and email template editing experience is a plus