Product Marketing Manager

Role Overview

• Own and refine product positioning, messaging, and value propositions for assigned products and solution areas.
• Translate product capabilities into clear, customer‑focused narratives, use cases, and differentiated value.
• Lead go‑to‑market planning and execution for product launches, feature releases, and key initiatives.
• Develop launch briefs, messaging guides, and cross‑functional enablement materials to ensure team readiness.
• Create and maintain sales tools—including pitch decks, battlecards, FAQs, and product updates—to support consistent customer conversations.
• Deliver training and enablement sessions for Sales and Customer Success, covering product updates, use cases, competitive differentiation, and objection handling.
• Partner with Corporate Marketing to align product messaging with campaigns, demand generation, and communication efforts.
• Conduct market, customer, and competitive research to inform positioning, GTM strategy, and product enhancements.
• Maintain up‑to‑date competitive intelligence and synthesize field insights into actionable recommendations.
• Collaborate closely with Product, Sales, Marketing, Customer Success, and Partnerships to ensure cohesive storytelling and aligned execution.
• Support co‑marketing and partnership initiatives by developing shared value messaging and ecosystem narratives.
• Define goals for product launches and GTM initiatives, track performance, and optimize based on adoption, revenue impact, and competitive outcomes.
• Monitor product adoption and identify gaps in messaging, enablement, or customer understanding.
• Use data, customer feedback, and win/loss insights to continuously improve positioning, messaging, and GTM strategies.
• Other similar and/or related duties as assigned.

Requirements

• Bachelor’s degree in marketing, business, or related field, or equivalent professional experience.
• 5+ years of experience in Product Marketing or strategic B2B/B2C marketing, ideally within software, SaaS, or technology‑enabled services.
• Proven experience supporting product launches, feature releases, and go‑to‑market execution.
• Ability to translate complex product capabilities into clear, compelling, and customer‑focused messaging.
• Strong communication skills, with the ability to present confidently and support cross‑functional alignment.
• Experience developing sales enablement materials and delivering training to internal teams.
• Strong analytical skills with the ability to use data, insights, and feedback to guide decisions.
• Demonstrated ability to manage multiple priorities and deliver in a fast‑paced environment.
• Effective collaborator with strong stakeholder‑management skills and a track record of driving shared outcomes.
• Proficiency with Microsoft Office, Jira, and workflow or automation tools, with the ability to quickly learn new systems.

Benefits

• Personal and Sick Paid Time Off.
• 401k with a highly competitive match.
• 11 Paid Holidays.
• Medical/Dental and Vision.
• Group Life Insurance, HSA/FSA.
• Employee Assistance Program.
• Educational Assistance Program.