Sales & Channel Marketing Manager

Role Overview

• Drive digital channel growth, support revenue generation, and execute end-to-end commercial initiatives across retail, e-commerce, and partner ecosystems
• Blend channel marketing strategy with hands-on sales enablement and operational execution, ensuring seamless alignment from marketing planning through deal closure and deployment
• Plan, place, and operate optimal digital assets by sales channel (e.g., Amazon, distributor channels, direct sales, etc.)
• Optimize product detail pages (messaging structure, images/videos, A+ Content, comparison charts, FAQs, etc.)
• Design visibility and customer journeys (Brand Store, campaign linkage, etc.)
• Run a continuous PDCA cycle (update plan, performance review, ongoing improvements)
• Sync with retail/channel partners: co-develop promotional themes, arrange assets, and manage execution
• Sync with Global Marketing: localize strategy/messages/assets for Japan and provide feedback to Global
• Plan and direct production of partner-facing marketing collateral (brochures/one-pagers, etc.), including production management, proofreading, and delivery
• Own initial lead intake: conduct customer needs discovery and coordinate/escalate to internal stakeholders (Product/Engineering, CS, Logistics, Finance, etc.)
• Develop the proposal storyline, sales materials, and quotations, and drive deal progression in parallel with the Sales Lead
• Align commercial and operational terms with partners/retailers (commercial flow, pricing, lead time, inventory, operations, support scope, etc.)
• Manage the pipeline (define next actions, remove blockers, and visualize progress)
• Coordinate with Global Sales/HQ to align and finalize assumptions for pricing, supply, and support conditions
• Drive procedures for PO, invoicing, acceptance, etc., and shorten lead time by clearing bottlenecks
• Serve as the hub from delivery through deployment and go-live (coordination across customer/partner/internal teams)
• Handle initial triage of implementation issues/complaints, support root-cause separation, and drive closure
• Maintain execution quality for existing accounts and enable repeat business (identify operational issues and propose improvements)
• Eliminate dependence on individuals by standardizing recurring work (templates, checklists, procedures)
• Provide lightweight reporting on progress, workload, and bottlenecks (weekly/monthly cadence)
• Support other coordination and related tasks associated with the above

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
• 5+ years of experience in channel marketing, digital marketing, sales operations, or go-to-market roles within consumer tech, e-commerce, or retail-driven environments
• Proven experience managing digital assets and marketing execution across multiple sales channels that include Amazon, distributors, retail partners, direct-to-consumer
• Hands-on experience optimizing product detail pages, brand stores, and conversion-driven digital content (A+ content, visuals, messaging structures, etc.)
• Strong understanding of channel marketing strategy, customer journey design, and performance-driven campaign execution
• Experience collaborating with global and regional stakeholders to localize marketing strategies and drive market-specific execution
• Demonstrated ability to support the full sales cycle, including lead intake, proposal development, pipeline tracking, and deal execution
• Experience working with major e-commerce platforms such as Amazon Seller/Vendor Central or similar marketplace ecosystems
• Background in consumer electronics, XR/AR/VR, gaming, or emerging technology industries
• Familiarity with digital analytics tools, performance dashboards, and PDCA (Plan-Do-Check-Act) optimization cycles
• Experience creating partner-facing marketing collateral and sales enablement materials
• Understanding of retail channel economics, pricing strategy, and inventory planning
• Experience working in global or cross-cultural environments, particularly with HQ/regional collaboration
• Ability to balance strategic thinking with hands-on execution in a fast-paced, scaling environment
• Experience coordinating cross-functional teams (Product, Engineering, Logistics, Finance, Customer Success, etc.) to move deals from proposal through deployment
• Strong project management and operational execution skills with the ability to manage multiple stakeholders and timelines
• Excellent written and verbal communication skills with strong attention to detail.