Sprout Social, Inc.Remote
Product Marketing Manager II - Release Marketing
United States of America
Full Time
3 hours ago
$104,000 - $143,000 USD
H1B Sponsor Likely
Key skills
GoRAISaaSJiraProject ManagementCommunicationCollaboration
About this role
Sprout Social is looking to hire a Product Marketing Manager II to lead their Release Marketing efforts. This role involves overseeing the launch program and ensuring effective communication and collaboration across teams to drive product awareness and expansion.
Responsibilities:
- Drive the Strategic Execution of 'Breaking Ground': Act as the end-to-end owner of our quarterly launch program, optimizing the operational framework to scale awareness and product expansion across the portfolio
- Master the Release Engine: Own the workflows, processes, and collateral for our product releases, ensuring the entire PMM team is aligned on roadmap processing, release tiering, and GTM documentation
- Operationalize the Roadmap: Manage and up-level high-impact resources like our Product Roadmap Deck and the Product Updates webpage to ensure our Revenue teams are always equipped with the latest value-forward stories
- Cross-Functional Orchestration: Partner closely with Campaigns, Brand Creative, and R&D to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform
- Drive Efficiency: Act as the 'Product Ops' mind within Marketing, identifying ways to merge workflows (specifically within Jira) and leveraging tech—including AI-driven workflow improvements—to help us work smarter
Requirements:
- 5+ years of experience in product marketing, marketing operations or growth marketing
- 3+ years of experience in a dedicated Product Marketing role with a track record of independent project ownership
- Experience in B2B technology marketing (SaaS experience strongly preferred)
- Demonstrated success in driving go-to-market campaigns with strong project management skills
- Strong storytelling skills with the ability to craft and refine narratives
- Proficiency in Jira and a passion for workflow automation/AI-driven productivity tools
- Experience with video or webinar production (live or pre-recorded) is a major plus
- Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral