EvenUp is on a mission to close the justice gap using technology and AI. They are seeking a Senior Growth Marketing Manager to own and drive growth initiatives across their website and marketing funnel, blending experimentation, execution, and analytics.
Responsibilities:
- Plan, execute, and analyze growth experiments across the website and marketing funnel
- Identify, prioritize, and drive high-impact growth initiatives based on data and customer insights
- Own growth initiatives across website pages, flows, and co-own lead generation experiences partnering with the revenue and partnership marketing teams
- Partner with Events, PMM, SEO, Paid, Brand, Content, and RevOps to improve website-driven conversion
- Translate insights into clear recommendations and shipped improvements
- Build and maintain core growth and website reporting used in weekly and monthly marketing reviews
- Influence website prioritization and channel investment through data-driven insights
- Drive cross-functional alignment on growth initiatives and experimentation results
Requirements:
- 5+ years of experience in growth marketing or product growth, with a proven track record of leading experiments and initiatives that improved conversion, pipeline, or revenue
- Proven track record of owning experiments and growth initiatives that improved conversion or pipeline
- Strong analytical mindset with experience using data to guide decisions
- Hands-on experience building reports in GA4 or similar analytics platforms
- Understanding of B2B SaaS funnel and lifecycle (lead → opportunity → revenue)
- Comfortable working with data from analytics platforms, CRM, and data warehouses
- Clear communicator who works well with cross-functional partners
- Fluent with SQL
- Experience running CRO or website experimentation programs
- Experience querying existing tables in BI tools
- Experience working closely with engineers on instrumentation
- Experience in high-growth B2B SaaS