Local Marketing Manager

Location3 is a fully remote digital marketing agency founded in 1999, focused on helping enterprise and multi-location brands improve performance through scalable, data-driven marketing solutions. The Local Marketing Manager serves as the primary account owner and strategic advisor for assigned enterprise brands, helping franchisees enhance their marketing performance and achieve business goals through data analysis and strategic planning.

Responsibilities:

• Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees
• Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action
• Carry the highest call volume for assigned accounts until capacity is reached
• Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities
• Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside
• Translate performance insights into clear action plans aligned to enterprise and brand goals
• Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT
• Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level
• Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance
• Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities
• Coordinate with Paid Media, SEO, analytics, Strategy Directors, and Operations teams to ensure accurate data and aligned execution
• Determine when to involve Local Marketing Coordinators for education, onboarding, or overflow support
• Escalate complex, sensitive, or high-risk situations to the Local Strategy Manager when appropriate
• Review Zendesk activity tied to assigned accounts to identify themes, friction points, and early risk signals
• Document recommendations, action plans, follow-ups, and outcomes to ensure continuity and accountability
• Contribute to the ongoing improvement of LOCALACT playbooks, performance frameworks, and service standards

Requirements:

• 3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing
• Strong analytical skills with the ability to interpret paid and organic performance metrics and translate them into business-focused recommendations
• Experience coaching franchisees or small business owners through performance improvement and change
• Strong working knowledge of local paid media and organic marketing performance
• Ability to influence without authority and guide franchise owners toward best practices
• Confidence leading frequent performance and coaching conversations with professionalism and clarity
• Strong judgment around prioritization, escalation, and capacity management
• Excellent communication and documentation skills in a fast-paced, metrics-driven environment
• High level of ownership, accountability, and service orientation