Software Sales Program Manager - Enterprise Digital

GE HealthCare is a leader in medical technology, and they are seeking a Software Sales Program Manager to act as a liaison between their Science & Technology Organization and commercial teams. This role focuses on enhancing the software product lifecycle for enterprise digital accounts by managing customer engagement and coordinating with various stakeholders.

Responsibilities:

• Collaborate with Sales Enablement and commercial stakeholders to establish standard practices for SFDC opportunity creation, prioritization, and funnel management across Enterprise Software Products, with emphasis on priority enterprise digital accounts
• Create internal and customer-facing operating mechanisms to streamline GE HealthCare’s software portfolio engagement with CIOs, digital leaders, and technical stakeholders across priority accounts
• Ensure customers have a consistent and positive experience moving from beta and early product adoption through full commercial deployment and scale
• Create and maintain a standardized Software product library that links flagship software solutions and enablement assets to key healthcare challenges, such as improving access to care, reducing cost of care, clinician burnout, and workflow optimization
• Serve as the operational liaison for customer-facing activities involving early adopters, lighthouse customers, and partnership discussions for priority enterprise digital accounts
• Work closely with product teams to: Share structured VoC feedback from priority accounts; Request and coordinate product support for strategic engagements; Qualify and support early customer adopters and partners; Assist in identifying new features, use cases, and differentiated value propositions
• Develop qualification criteria to identify strong beta or lighthouse customer prospects in partnership with Global BD
• Define customer-backed, differentiated use cases and relay insights to Global BD to help shape the product roadmap and downstream GTM tools
• Integrate with product teams through established operating mechanisms, including Monthly Operating Reviews (MORs), feature reviews, roadmap sessions, and product governance forums
• Translate product development milestones and constraints into commercial readiness inputs, customer-facing guidance, and field-aligned narratives—particularly during early or 'in-between' development phases when sales engagement must be carefully managed
• Build and execute a field collaboration strategy with other commercial teams, including Care Alliance / strategic pursuits, Imaging, PCS, and Care Pathway sellers, to support coordinated enterprise digital engagements and cross-selling motions
• Identify emerging needs for the business (e.g., product capabilities, consumption models, packaging, marketing inputs) and work with internal stakeholders to define and execute aligned solutions
• Evolve the internal Enterprise Software collaboration model to drive cross-product alignment, cross-selling opportunities, and increased attach rates
• Work closely with Global BD and Product teams to relay VoC feedback from priority enterprise digital accounts and ensure appropriate product follow-up and support
• Contribute to the tactical execution of Customer Advisory Boards (CABs), feedback sessions, and customer insight synthesis in support of Global BD–led VoC strategies
• Ensure customer and field insights are documented, tracked, and synthesized to inform STO roadmap decisions, commercial readiness materials, and enterprise engagement strategies
• Manage day-to-day VoC tracking, documentation, and change-request loops in coordination with Global BD and Product teams

Requirements:

• Bachelors degree and 5+ years of experience in product management, sales enablement, software commercialization, or enterprise software programs
• Strong understanding of software lifecycles (SaaS, AI/analytics, software platforms) and how these translate into commercial readiness needs
• Demonstrated success collaborating with sales, product, and technical teams in matrixed environments
• Strong project management and communication skills, with the ability to simplify technical concepts
• Experience with CRM tools (SFDC preferred)
• Background in healthcare technology or regulated software solutions
• Experience implementing product launch programs
• Familiarity with customer advisory boards, VoC frameworks, and beta program execution
• Understanding of software development gating frameworks