Senior Product Marketing Manager, KYA

Socure is building the identity trust infrastructure for the digital economy, and they are seeking a Senior Product Marketing Manager for their KYA products. This role involves developing and executing product marketing strategies, collaborating with various teams, and ensuring alignment between product capabilities and customer needs.

Responsibilities:

• Develop product positioning, messaging, and value propositions that differentiate Socure’s KYA product in the market
• Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases
• Conduct market, competitor, and customer research to inform product marketing strategies and content
• Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels
• Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields
• Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization
• Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact
• Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives
• Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in fraud or identity verification
• Strong written and verbal communication skills
• Analytical mindset with the ability to interpret data and market trends
• Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities
• Deep understanding of product marketing, go-to-market strategies, and sales enablement
• Collaboration and relationship-building skills across cross-functional teams
• Adaptability, curiosity, and a willingness to learn in a fast-paced environment
• Experience with fraud, identity, or related field is required with a preference for building 0-1 products