Cardinal Health is a healthcare services and products company, and they are seeking a Product Marketing Manager to support their Incontinence portfolio. The role involves defining product/service and market strategy, conducting market research, and collaborating with cross-functional teams to drive sales and profitability.
Responsibilities:
- Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies and tactics to drive sales and profitability for the business
- Accountable for gaining and driving cross functional support from all stakeholders
- Identifies and remains current on global market trends
- Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success
- Understands methods available to execute primary research (VOC) that are necessary to drive portfolio/product decisions
- Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions that meet customer needs
- Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business and marketing plan, which includes identifying the appropriate channels to market
- Has the ability to understand market trends and competitive positioning
- Demonstrates strong financial acumen and logical decision making in the general business environment
- Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications
- Works effectively across cross functional groups including but not limited to IT, Sales, Operations and Marketing Communications
- Become a product expert for all elements of the portfolio
- Understand the complexities of market landscapes including servicing Group Purchasing Organizations and RFP ownership, patient outcomes through value-based technologies…etc
- Understand end customer clinical practice & patient needs as well as US market trends
- Demonstrate strong financial acumen and P&L management
- Develop strong relationships to collaborate cross functionally including but not limited to Sales, Global Product Management, Finance, Customer Engagement, Medical/Clinical Affairs, Asset Operations, Strategic Pricing, Legal & R&D
- Manage the day-to-day business needs and field support to meet annual revenue and gross profit goals
- Create pricing, promotional tactics and strategies to achieve business objectives and optimize product profitability
- Develop strategies to grow the incontinence portfolio
- Collaborate with cross functional partners
- Deliver regional forecasting to inform demand planning and global marketing
- Engage with key opinion leaders, customers, and patient advocacy groups to build strong industry relationships with particular focus on tradeshows and conference opportunities
- Communicate promptly and consistently with the sales team to be the voice of the business, inform on all critical inventory needs, strategies, pricing changes
- Collaborate with Sales Training teams to cultivate content and deliver effective training sessions to sales classes
- Demonstrate knowledge of marketing disciplines and concepts necessary for building marketing plans and identifies the appropriate channels to market
Requirements:
- Bachelor's degree in related field, or equivalent work experience
- 3+ years' experience in related field
- Ability to travel up to 25%
- Proficient with Microsoft Office products including: Word, Excel, and PowerPoint
- Tenacity and willingness to roll up your sleeves and work quickly
- Courage to own decision making and take the lead in a fast-paced environment
- Ability to operate both independently and as a team player in execution of short and long term projects
- Ability to problem solve and think creatively
- Capable of multitasking and prioritization to deliver on business commitments
- Excellent communication and presentation skills
- Contribute positively to team culture