Product Marketing Manager, Incontinence

Cardinal Health is a healthcare services and products company, and they are seeking a Product Marketing Manager to support their Incontinence portfolio. The role involves defining product/service and market strategy, conducting market research, and collaborating with cross-functional teams to drive sales and profitability.

Responsibilities:

• Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies and tactics to drive sales and profitability for the business
• Accountable for gaining and driving cross functional support from all stakeholders
• Identifies and remains current on global market trends
• Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success
• Understands methods available to execute primary research (VOC) that are necessary to drive portfolio/product decisions
• Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions that meet customer needs
• Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business and marketing plan, which includes identifying the appropriate channels to market
• Has the ability to understand market trends and competitive positioning
• Demonstrates strong financial acumen and logical decision making in the general business environment
• Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications
• Works effectively across cross functional groups including but not limited to IT, Sales, Operations and Marketing Communications
• Become a product expert for all elements of the portfolio
• Understand the complexities of market landscapes including servicing Group Purchasing Organizations and RFP ownership, patient outcomes through value-based technologies…etc
• Understand end customer clinical practice & patient needs as well as US market trends
• Demonstrate strong financial acumen and P&L management
• Develop strong relationships to collaborate cross functionally including but not limited to Sales, Global Product Management, Finance, Customer Engagement, Medical/Clinical Affairs, Asset Operations, Strategic Pricing, Legal & R&D
• Manage the day-to-day business needs and field support to meet annual revenue and gross profit goals
• Create pricing, promotional tactics and strategies to achieve business objectives and optimize product profitability
• Develop strategies to grow the incontinence portfolio
• Collaborate with cross functional partners
• Deliver regional forecasting to inform demand planning and global marketing
• Engage with key opinion leaders, customers, and patient advocacy groups to build strong industry relationships with particular focus on tradeshows and conference opportunities
• Communicate promptly and consistently with the sales team to be the voice of the business, inform on all critical inventory needs, strategies, pricing changes
• Collaborate with Sales Training teams to cultivate content and deliver effective training sessions to sales classes
• Demonstrate knowledge of marketing disciplines and concepts necessary for building marketing plans and identifies the appropriate channels to market

Requirements:

• Bachelor's degree in related field, or equivalent work experience
• 3+ years' experience in related field
• Ability to travel up to 25%
• Proficient with Microsoft Office products including: Word, Excel, and PowerPoint
• Tenacity and willingness to roll up your sleeves and work quickly
• Courage to own decision making and take the lead in a fast-paced environment
• Ability to operate both independently and as a team player in execution of short and long term projects
• Ability to problem solve and think creatively
• Capable of multitasking and prioritization to deliver on business commitments
• Excellent communication and presentation skills
• Contribute positively to team culture