Senior Manager, Growth Marketing

Equip is the leading virtual, evidence-based eating disorder treatment program dedicated to ensuring access to effective treatment for all individuals with eating disorders. As the Senior Manager, Growth Marketing, you will drive the strategy and execution of performance marketing to scale patient growth, focusing on both paid media and organic growth channels.

Responsibilities:

• Omni-channel Strategy: Direct-buy, manage, and optimize multi-million dollar budgets across Google Search, Meta, and emerging healthcare-specific platforms
• Experimentation: Build a rigorous A/B testing framework for ad copy, creative assets, and landing page optimization to drive lower Customer Acquisition Costs (CAC)
• Attribution: Own the measurement of the paid funnel, ensuring we understand the path from "First Click" to "First Appointment."
• Content Strategy: Partner with our Clinical and Content teams to identify high-intent keywords and "SEO-winning" content clusters that establish Equip as the #1 authority in eating disorder recovery
• Technical SEO: Collaborate with Product/Engineering to ensure site health, core web vitals, and schema markup are optimized for search visibility
• Brand Awareness: Grow top-of-funnel reach by developing awareness initiatives beyond core prospecting channels, including podcasts, partnerships, and influencer programs
• Growth Ops: Maintain real-time dashboards to report on channel performance, CAC, and ROI
• Market Intelligence: Monitor the competitive landscape and payor shifts to identify new growth opportunities
• Creative: Brief the design team on high-performing creative concepts based on data-driven insights
• Admissions & Ops: Ensure lead flow is balanced with Admissions capacity to optimize the Lead-to-Patient conversion rate
• Product: Partner with Product and Engineering to improve website and product conversion through experimentation, user insights, and growth-driven prioritization
• Perform other duties as assigned

Requirements:

• Bachelor's Degree in Marketing, Business, Advertising or related field
• 7+ years in performance/growth marketing, ideally within a B2C healthcare or high-growth subscription environment
• Proven track record of managing multi million dollar annual budgets on Google/Meta and significantly growing organic traffic via SEO
• Expert-level proficiency in Google Analytics, Google Ads Manager, Meta Ads Manager, pixel tracking, and SEO tools
• Strong ability to manipulate data to find insights; you are comfortable with pivot tables and basic statistical significance
• A deep empathy for patients and families navigating eating disorder recovery; you understand the importance of HIPAA-compliant and ethical marketing
• Preferred experience with SQL or Mode