Senior Product Marketing Manager - Autonomous Buildings

Siemens is a global technology company focused on industry, infrastructure, transport, and healthcare. As the Senior Product Marketing Manager, you will own the end-to-end product marketing charter for a digital building platform that powers autonomous building operations, driving pipeline, win-rate, and adoption through effective market strategies and commercialization efforts.

Responsibilities:

• Own the end‑to‑end product marketing charter for a digital building platform that powers autonomous building operations
• Be the market expert for your product line
• Own the ICP, segmentation, and market sizing
• Run VoC and win/loss programs, and capture on‑the‑ground intel from customer meetings, partners, and tradeshows
• Translate jobs‑to‑be‑done into clear GTM priorities the business can execute
• Build crisp, persona‑specific message maps for economic buyers, operations/facilities leaders, and IT/OT stakeholders
• Tailor by industry segment and maturity, pressure‑test with the field, and brief/pitch industry analysts to validate and amplify the story
• Co‑drive pricing & packaging and keep release cycles commercially ready
• Align release readiness checklists with product and revenue teams so sellers, partners, and customers know exactly what’s new and why it matters
• Create sales plays, battlecards, ROI/TCO tools, and compelling demo storylines
• Deliver live demos in customer calls and on stage at tradeshows, coach sellers and partners, and loop field feedback back into messaging and roadmap
• Maintain a live view of the market and competitive landscape: positioning, packaging, pricing, partnerships, and roadmap signals
• Publish pragmatic attack/defend guidance and use analyst briefings/inquiries to inform strategy and sharpen differentiation
• Track AI and advanced analytics trends that matter in our space and turn them into credible use cases and proof points (benchmarks, before/after outcomes)
• Equip the field with simple talk tracks and demo moments that show the value without the jargon

Requirements:

• 8–12 years in B2B software product marketing, with 2–3 years operating at Senior PMM scope
• Bachelor's degree in Engineering, Business, IT, or related field
• Demonstrated lift in pipeline, win‑rate, ARR/retention, adoption/expansion with examples tied to launches, sales plays, or pricing/packaging changes
• Familiar with building automation systems (BMS/BAS), HVAC controls, and common field instrumentation
• Understand how these environments connect to cloud‑based SaaS platforms through APIs and basic data integration
• Grasp the business implications (security and interoperability expectations, time‑to‑value, and measurable outcomes) so you can turn them into clear value stories, demos, and sales plays
• Strategic thinking with strong execution capability
• Excellent stakeholder management across global and regional levels
• Strong cross-collaboration skills across Sales, Product Management, Marketing, Training, Digital Services, and Leadership
• Customer-centric mindset with strong relationship management skills
• Deep understanding of business models, software monetization, and digital revenue streams
• High adaptability in fast-changing, ambiguous environments
• Ability to perform under dynamic market conditions and evolving priorities
• Strong communication and influencing skills
• Entrepreneurial mindset with ecosystem-thinking capability
• Comfortable operating in high-challenge, high-growth environments
• Resilient and solution-oriented
• MBA