Marketing Manager

Passive is an AI-powered career discovery platform that helps professionals find better opportunities without the hassle of traditional job searching. They are seeking a Marketing Manager to execute and scale growth initiatives, manage campaigns, and drive user acquisition while collaborating with cross-functional teams.

Responsibilities:

• Launch and manage marketing initiatives across channels (social, email, partnerships, etc.)
• Support user acquisition efforts and growth experiments
• Help drive awareness and traffic to Passive
• Test different messaging, channels, and content formats
• Measure performance and iterate quickly
• Identify what works and double down on it
• Work closely with social and content efforts
• Help develop campaigns that drive engagement and conversion
• Assist with founder-led and brand storytelling initiatives
• Analyze user behavior and conversion across the funnel
• Identify drop-offs and opportunities for improvement
• Work with product and growth to improve activation and retention
• Partner with product, design, and analytics teams
• Help ensure marketing efforts align with product experience
• Contribute to overall growth strategy

Requirements:

• 3–6 years of experience in marketing, growth, or a related role
• Experience executing campaigns across multiple channels (LinkedIn, Instagram, Reddit)
• Strong understanding of digital marketing and user acquisition in the B2C space
• Comfort working with data and performance metrics
• Ability to move quickly and execute in a startup environment
• Startup or early-stage company experience
• Experience working in a growth team or performance marketing role
• Familiarity with B2C or marketplace products
• Experience with content or social-driven growth
• Interest in careers, recruiting, or AI