Manager, Performance Marketing

The Princeton Review is a leading tutoring, test prep, and college admission services company that helps millions of students achieve their education and career goals. The Manager, Performance Marketing is responsible for driving revenue growth through multi-channel paid media strategies, managing campaign execution, and optimizing performance across various platforms.

Responsibilities:

• Execute multi-channel paid media strategies developed by the Director of Performance Marketing across Google, Bing, Meta, Reddit, influencer partnerships, and affiliate networks
• Own in-platform campaign build, optimization, testing (creative, bidding, audiences, landing pages), and budget pacing to hit CAC, ROAS, and revenue targets
• Identify performance trends and proactively recommend tactical shifts to improve efficiency, scale, and contribution margin
• Manage and optimize Google paid search, Meta paid social, Reddit performance campaigns, influencer activations, affiliate programs, and other new channels as assigned
• Build structured testing roadmaps across channels to unlock incremental scale while protecting efficiency targets
• Collaborate with creative, analytics, and product marketing teams to improve messaging alignment and conversion performance
• Own daily and weekly performance reporting, pacing analysis, and channel forecasting
• Ensure accurate tracking, attribution alignment, and conversion integrity in partnership with analytics and marketing ops teams
• Maintain rigorous budget management discipline and develop clear documentation of optimizations, tests, and learnings

Requirements:

• 4–8 years of hands-on performance marketing experience managing paid search and paid social budgets with clear revenue accountability
• Direct in-platform experience with Google, Bing, and Meta Ads Manager
• Highly analytical and comfortable managing to CAC, ROAS, and contribution margin targets
• Thrive in execution — enjoy building campaigns, launching tests, optimizing bids, and improving conversion rates
• Understand full-funnel acquisition strategy and how paid channels support both immediate revenue and long-term brand demand
• Detail-oriented and operationally rigorous, with strong budget pacing and forecasting discipline
• Communicate clearly and concisely, translating performance data into actionable insights
• Collaborate effectively across creative, analytics, and marketing stakeholders
• Comfortable working in a fast-paced, revenue-focused environment with seasonal demand cycles
• Demonstrate ownership, accountability, and a bias toward measurable results
• Model collaborative, inclusive behavior and contribute positively to team culture
• Energized by continuous testing, learning, and performance improvement
• Experience with Reddit ads, influencer programs, or affiliate platforms