Director of Product Marketing – Solutions & Platform

EcoOnline is a growing global tech company focused on delivering solutions that protect people and the planet. They are seeking a Director of Product Marketing to lead the positioning and go-to-market strategy for their cross-product solutions and platform innovations, ensuring that the connected platform effectively addresses customer challenges.

Responsibilities:

• Define and own positioning and messaging for EcoOnline’s cross-product solutions and connected platform innovations
• Drive go-to-market strategy and execution for multi-product bundles and platform-level launches
• Identify opportunities to package products to address high-priority market problems and accelerate multi-product sales growth
• Establish and lead a structured win/loss programme to embed voice-of-customer insight into GTM strategy
• Develop compelling solution narratives across the buyer journey, including case studies, presentations and sales enablement tools
• Enable Sales, Customer Success and Channel teams to articulate EcoOnline’s platform value clearly and consistently
• Partner closely with Demand Generation, Product Management, RevOps and Commercial teams to ensure cohesive, high-impact launches
• Represent EcoOnline at webinars and industry events as a subject matter expert

Requirements:

• 10+ years' experience in B2B Product or Solution Marketing within enterprise SaaS
• Proven experience leading go-to-market strategy for multi-product solutions or platform-based offerings
• Strong strategic thinking and commercial acumen, with the ability to connect product capabilities to meaningful business outcomes
• Demonstrated success influencing cross-functional stakeholders in a matrixed organisation where impact is driven through collaboration rather than authority
• Experience designing and leveraging win/loss programmes or structured voice-of-customer initiatives
• Confident public speaker, comfortable presenting to large and senior audiences, with excellent written communication skills
• 15+ years overall professional experience preferred
• Experience working in international or global SaaS environments is advantageous
• Background in EHS, compliance, ESG, risk or adjacent regulated software markets is beneficial but not essential
• Pragmatic Marketing, Product Marketing Alliance (PMA) or SiriusDecisions certifications are a plus