Manager, Content Marketing

Very Good Ventures is a global consultancy that delivers clients elegant solutions using disruptive technologies. They are seeking a Manager of Content Marketing to build a content engine that drives business, generates demand, and positions VGV as an authority in Flutter and enterprise digital experience development. This role involves orchestrating internal experts and external partners to produce impactful content that resonates with enterprise buyers.

Responsibilities:

• Set VGV's content strategy across all channels and formats — defining what we make, for whom, and why it matters to the business
• Translate technical insights from developers and sales into high-impact B2B marketing content
• Build and manage a content operating model: editorial calendar, contributor network, production workflow, and distribution playbook
• Bring structure and intentionality to an already-strong content foundation — maturing cadence, quality, and measurable outcomes
• Partner with leadership to align content directly with revenue priorities and the sales cycle
• Own the case study program end-to-end — from intake to publication — as a core pillar of VGV's sales and awareness content
• Design templates and lightweight processes that make it easy for delivery teams to surface the details that make for a great story: the problem, the approach, the outcome, and the proof
• Develop a strong editorial instinct for what resonates with enterprise buyers in the digital agency space — and apply that lens to everything that comes through the pipeline
• Design and operate a content-driven lead funnel — from top-of-funnel awareness to conversion-ready assets — that measurably drives pipeline
• Commission and oversee gated assets, thought leadership campaigns, webinar programs, and event content that generate and qualify demand
• Work with VGV's technical and sales leadership to identify content gaps at every stage of the buyer journey and close them systematically
• Own attribution — track what content is driving leads, pipeline, and influenced revenue, and use that data to optimize continuously
• Own VGV's organic search strategy — ensuring content is structured, targeted, and optimized to rank for the terms that matter to our buyers
• Lead VGV's approach to Generative Engine Optimization: understand how AI-powered search tools (ChatGPT, Perplexity, Google AI Overviews) surface content, and build a strategy to ensure VGV is cited and recommended in those results
• Stay ahead of how search behavior is shifting — from keyword-driven queries to conversational and AI-mediated discovery — and adapt the content program accordingly
• Audit existing content for SEO and GEO performance and drive a systematic improvement roadmap
• Own and manage VGV's website as a content and conversion asset — keeping it current, high-quality, and aligned with the brand and sales narrative
• Use analytics to understand what content is performing, what's converting, and what needs to be cut, refreshed, or amplified
• Continuously refine the content mix based on traffic, engagement, and pipeline data — treating the website as a living, optimizable product
• Collaborate with design and development to improve content presentation, site structure, and the user journey from first click to inquiry
• Position VGV as the expert voice in Flutter development, enterprise mobile engineering, and cross-platform architecture — not just a vendor, but a point of view
• Activate VGV's technical leaders as public voices: coordinate with engineers and architects to surface insight that becomes articles, talks, podcast appearances, and LinkedIn presence
• Develop a consistent editorial point of view that differentiates VGV in the market — opinionated, expert, and unmistakably ours
• Cultivate relationships with industry media, communities, and platforms to amplify VGV's reach and credibility
• Use AI tools — including Claude Code and modern LLM workflows — to dramatically accelerate content production without sacrificing quality
• Build AI-assisted workflows for drafting, editing, repurposing, and scaling content across formats: turning one interview into five assets, one case study into a campaign
• Stay current on how AI is reshaping content creation, distribution, and discovery — and bring that knowledge into VGV's content operations
• Champion AI fluency within the marketing function as a core operational advantage
• Steward VGV's voice and tone across all content touchpoints — ensuring everything published reflects the quality and expertise the brand stands for
• Drive LinkedIn strategy and growth as a primary channel for thought leadership and brand presence
• Oversee video and podcast programming — directing production partners or internal contributors to deliver consistently high-quality output
• Ensure the sales team has the content they need to move deals: case studies, competitive positioning pieces, ROI frameworks, and capability narratives
• Partner with technical delivery and sales to capture client stories and surface proof points that resonate with enterprise buyers
• Maintain a library of current, credible, polished sales assets that reflect VGV's capabilities and wins
• Full audit of existing content, channels, website analytics, and gaps — with a clear point of view on what to keep, kill, or accelerate
• A documented content strategy and editorial roadmap aligned to VGV's revenue priorities
• Early wins shipped: at least two flagship content pieces that raise the quality bar and reflect VGV's expertise in the market
• A case study intake process in place with the delivery team
• A functional contributor and production model — internal experts activated, external partners engaged
• Content is a measurable contributor to VGV's pipeline — tracked, attributed, and growing
• VGV ranks and is cited for the topics that matter most to enterprise buyers — in search results and AI-generated answers
• VGV is recognized as a leading voice in the Flutter and enterprise mobile space — in publications, on LinkedIn, and at events
• A high-quality library of sales assets and case studies that the team actively uses to advance and close deals
• A content engine with the infrastructure, AI workflows, and systems to scale

Requirements:

• 5+ years in content marketing, with significant time in B2B tech, developer tools, digital agency, or technical professional services
• Proven track record of building content programs that drove measurable pipeline, brand authority, or both — you have data to back it up
• Experience orchestrating content production across internal SMEs, freelancers, and external partners — you know how to get great content out of busy, brilliant people
• Strong understanding of SEO fundamentals and hands-on experience with GEO — optimizing for how AI-powered search tools surface and cite content
• Experience managing or contributing to a company website as a content asset, including using analytics to drive decisions
• Comfort using AI tools (LLMs, Claude, ChatGPT, etc.) to accelerate and scale content production
• Deep understanding of the B2B content funnel and how to design content that moves buyers at every stage
• Strong editorial instincts — you can set quality standards, develop contributors, and raise the bar across a content program
• Experience with LinkedIn as a brand and thought leadership channel
• All resumes must be submitted in English
• Familiarity with Flutter, mobile development, or the broader cross-platform engineering landscape
• Experience marketing to enterprise technology buyers — CTOs, VPs of Engineering, or product leadership
• Background in agency or professional services marketing, where technical delivery has to be translated into buyer language
• Experience with video or podcast programming at a strategic level
• Hands-on experience with Claude Code or AI-assisted content workflows