Growth Marketing & Analytics Manager

Health & Rehab Solutions (HRS) is a strategic partnership organization that collaborates with therapist-led private practices to enhance their business operations. The Growth Marketing & Analytics Manager will oversee the acquisition engine, focusing on paid media, analytics, and performance optimization to drive growth in patient and clinician recruitment.

Responsibilities:

• Develop strategy and manage paid media across: Meta (Facebook/Instagram), Google Ads, LinkedIn, Tiktok, YouTube
• Manage budgets and optimize spend based on performance
• Build and refine audience targeting, segmentation, and retargeting strategies
• Continuously test creative, messaging, and channel mix
• Own Google Analytics 4 (GA4) implementation and management
• Implement and manage Google Tag Manager (GTM)
• Configure conversion tracking, event tracking, and attribution
• Deploy and manage advertising platform pixels
• Build dashboards and reporting systems for: cost per lead, cost per applicant, conversion rates, funnel performance, campaign ROI
• Define and manage conversion funnels for patients and clinician candidates
• Monitor funnel performance and identify drop-off points
• Design and run A/B tests in collaboration with Product Designer
• Optimize landing pages and conversion experiences
• Recommend on-page SEO strategies to improve organic performance (keywords, meta titles, headings, alt text) in collaboration with Product Designer
• Configure CRM and ATS integrations
• Ensure lead and applicant data flows accurately across systems
• Build and manage email marketing and nurture workflows
• Implement marketing automation sequences
• Develop clinician acquisition strategy and candidate funnels
• Optimize candidate journey from awareness → application
• Monitor candidate acquisition cost and lead quality
• Partner with recruiting team on pipeline performance
• Provide campaign briefs and performance insights to the Product Designer
• Partner on landing page optimization, creative testing, and light SEO implementation
• Translate analytics into actionable design and funnel improvements
• Collaborate with recruiting and leadership on growth priorities

Requirements:

• 5–7 years of experience in growth marketing, paid media, or performance marketing
• Strong experience across Google Ads, Meta, LinkedIn, and other paid platforms
• Hands-on experience with GA4 and Google Tag Manager
• Experience building funnels and running A/B tests
• Understanding of CRM/ATS systems and lifecycle marketing
• Strong analytical mindset with ability to translate data into action
• Experience in healthcare or multi-location service businesses
• Experience with recruitment marketing or talent acquisition funnels
• Familiarity with HubSpot or similar CRM platforms
• Experience guiding light SEO strategy to support top-of-funnel growth