Growth Marketing Manager

Glimpse is a company that helps consumer brands optimize retail cashflow through AI agents for finance workflows. They are seeking a Growth Marketing Manager to lead demand generation efforts, focusing on both paid and organic strategies to generate qualified meetings and enhance pipeline value.

Responsibilities:

• Own Paid Acquisition & Performance Marketing
• Manage and optimize paid campaigns across LinkedIn Ads, Google Ads, and retargeting to drive qualified pipeline
• Run continuous experiments across ad copy, creative, landing pages, and targeting to improve CAC and conversion rates
• Own tracking across channels, reporting directly on pipeline ROI
• Drive Organic Content for Demand Generation
• Create and execute content programs that generate measurable meetings and pipeline value: webinars, guides, case studies, whitepapers, blog posts
• Execute consistent content releases across channels including our resource hub, LinkedIn page, and CEO social account to build category authority and drive measurable inbound interest
• Design content experiments across formats and channels, measuring impact on demo requests and pipeline creation
• Scale Discoverability Through SEO & AI Search
• Own and execute SEO strategy to drive organic demo signups
• Build and optimize content for AI search engines (Perplexity, ChatGPT, Claude) to capture intent in new channels
• Implement technical SEO best practices and track performance across channels
• Build Systems for Experimentation
• Ship experiments weekly: new landing pages, content formats, distribution channels, conversion tactics - whatever to drive awareness and conversion
• Instrument the funnel with proper attribution and analytics to understand what's driving pipeline
• Run A/B tests on messaging, positioning, and value props across paid and organic channels
• Proactively Identify bottlenecks in the funnel and iterate solutions rapidly