Marketing Manager – Full-time

Role Overview

• You develop content and campaigns that reach founders and marketers at D2C brands.
• You create the content needed for our campaigns and marketing activities: blog posts, case studies, social media content, newsletters, and video scripts.
• You tell our clients’ stories and make complex marketing topics easy to understand and engaging.
• Together with the Founder & CEO, you manage his LinkedIn profile and develop his personal brand as a marketing channel for Mable.
• You produce and maintain materials that make our product understandable and tangible for our target audience.
• We will train you to gain a deep understanding of our product and apply that knowledge when creating content pieces.
• You coordinate freelancers and external agencies when needed.
• You handle a variety of marketing projects and see things through to completion.
• You will be introduced to strategic and conceptual marketing.
• You will learn how B2B SaaS marketing works for D2C brands.
• You will observe how top D2C brands build their marketing infrastructure.

Requirements

• Initial marketing experience (1–2 years professional experience)
• Interest in the D2C / e-commerce space, with a strong focus on performance marketing
• Desire to plan and execute campaigns
• Willingness to create content and work with different formats
• Hands-on mentality: you take action rather than just plan
• Curiosity and a genuine drive to learn — this matters more to us than perfect skills
• Fluent German and good English
• Nice-to-haves: prior experience in e-commerce or at an agency
• Familiarity with performance marketing tools (Meta Business Suite, Google Ads)
• Experience with HubSpot or similar tools
• Understanding of how D2C brands operate and what they need from a SaaS tool
• Analytical thinking: you don’t just want to run campaigns but also understand what’s behind them

Benefits

• Short decision paths and direct access to the founding team
• Remote-first, with access to a modern office in the heart of Karlsruhe and to all Design Offices coworking spaces across Germany
• Work when it suits you best, as long as the results are delivered
• A young, motivated team passionate about shared goals with short communication lines
• Insight into the marketing strategies of leading D2C brands
• Learn B2B SaaS marketing from the ground up
• You’re not an intern fetching coffee — you work on real marketing projects