Marketing Manager - Production Animal

Cencora is an innovative company focused on creating healthier futures and improving the lives of people and animals. The Marketing Manager for Production Animal will lead the strategic planning and execution of marketing programs to support MWI's Production Animal segment, developing integrated marketing strategies and content to drive customer engagement and growth.

Responsibilities:

• Lead go-to-market strategy and integrated omni-channel marketing for assigned solutions and programs, including needs-based segmentation, targeting, positioning, value proposition, messaging, and marketing mix in collaboration with product marketing
• Partner with product, commercial, and cross-functional stakeholders to develop launch plans and marketing roadmaps that align to pipeline objectives and growth priorities
• Develop and deliver content and sales enablement assets to support internal teams and external audiences, including collateral, case studies, presentations, sales tools, and communications; ensure brand and message consistency across channels
• Identify opportunities to partner with industry publications and organizations through paid media opportunities to extend reach and drive awareness
• Support management of key opinion leaders (KOLs) and advisory board activities to inform strategy, strengthen credibility, and enable marketing initiatives
• Partner with digital marketing to maintain an always-on strategy across MWI’s digital marketing channels
• Define success metrics, measure performance and ROI, draw insights from results, and optimize plans, tactics, and budget (including VFFA) based on outcomes
• Collaborate with business and marketing leadership to identify strategic initiatives that improve market position and support pricing and positioning strategies to optimize revenue, market share, and profitability
• Assist with tradeshow planning and execution to strengthen MWI’s presence within the market
• Serve as a subject matter expert for assigned products, programs, and customer use cases
• Perform related duties as assigned

Requirements:

• Bachelor's degree in Marketing, Strategic Communications, Product Management, Business, or a related field
• 5+ years of experience in marketing, commercialization, or a related role (animal health experience preferred; production animal experience a plus)
• 3–5 years of experience in product marketing or with exposure to product marketing; SaaS and/or platform experience preferred
• Demonstrated experience building multi-channel strategy plans, launching products/services in competitive markets, and measuring/assessing ROI
• Experience in B2B marketing and working closely with multiple teams including but not limited to sales, operations, and product teams
• Proven ability to influence cross-functionally and drive alignment with senior stakeholders
• Strong project management skills with a proactive approach and consistent follow-through
• Strong collaboration, organization, and prioritization skills
• Excellent verbal and written communication skills
• Strong strategic thinking and creativity, with the ability to translate complex concepts into compelling, customer-focused messaging
• Highly organized and detail-oriented; able to manage multiple priorities, work under tight deadlines, and deliver results
• Strong analytical capabilities and comfort using performance metrics to inform decisions and recommendations
• Strong interpersonal skills and a customer-focused mindset; able to build trust and credibility with internal and external stakeholders
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint); advanced PowerPoint skills preferred
• Ability to identify issues quickly, resolve them effectively, and exhibit flexibility in an evolving market
• Animal health experience preferred; production animal experience a plus
• SaaS and/or platform experience preferred
• Advanced PowerPoint skills preferred