LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. As the Lead Product Manager of Embedded Identity, you will advocate for clients managing their data while leveraging the LiveRamp Identity graph in cloud environments. You will own the roadmap for Embedded Identity capabilities, collaborate with various teams, and drive product development to enhance customer experience and compliance.
Responsibilities:
- Own the prioritization and roadmap for Embedded Identity capabilities, balancing customer needs, business impact, and technical feasibility
- Support broader Graph Access initiatives including match rate initiatives, participate in product led growth initiatives and advancing privacy and compliance
- Partner closely with Engineering, Commercial, Legal, Support, and Operations teams to deliver scalable solutions that support existing customers and new use cases
- Drive end-to-end execution across the Product Development Lifecycle (PDLC), managing dependencies, trade-offs, and multiple initiatives in parallel
- Leverage quantitative data, customer insights, and usage metrics to define success, inform decisions, and iterate on product outcomes
- Engage directly with customers and internal stakeholders to understand problems, validate solutions, and clearly communicate roadmap direction
- Proactively identify gaps or friction in the customer experience and work across teams to drive resolution and measurable improvement
- Monitor competitive trends and market signals to identify opportunities for product enhancement and differentiation
- Ensure all products adhere to LiveRamp’s data ethics principles and privacy and regulatory requirements
Requirements:
- 2-5+ Years of experience in a Product Management role
- Experience in the online advertising vertical and understanding of industry
- You love highly technical problems and diving in deep with Engineering on solutions
- Full stack product developer: you can research, build, and defend business cases for new product development with little guidance
- Excellent written, presentation, and verbal communication skills
- Great problem solver - you thrive on finding creative solutions to poorly defined problems that impact customers
- Customer obsessed - you love working closely with customers to develop solutions and new products to solve their deepest challenges
- Experience with Agile software development
- Ready to work in a culture that values collaboration, dependability, positivity, and knowledge-seeking above all else
- Prior experience in Identity Resolution/digital targeting/digital measurement
- Technical proficiency with APIs and modern data stack capabilities